The iPhone maker cultivated iMessage as a must-have blue-bubble texting tool for teens. Android users trigger a just-a-little-less-cool green bubble: “Ew, that’s gross.”

Apple's automation platform had a big year with the release of Shortcuts for Mac, but growing pains are holding users back – here are 8 things Apple could fix to improve the Shortcuts app for everyone whether you're new or a power user.