Self presentation is evolving; with digital technologies, with the Web and personal publishing, and then with mainstream adoption of online social media. Where are we going next? One possibility is towards a world where we log and own vast amounts of data about ourselves. We choose to share - or not - the data as part of our identity, and in interactions with others; it contributes to our day-to-day personhood or sense of self. I imagine a world where the individual is empowered by their digital traces (not imprisoned), but this is a complex world.