Software engineering, application development, iPhone operating system, OS, Apple, Macintosh, Tweetie, Twitter, communication, internet, App Store, popularity, quality, luck, marketing, trend, updates, feature, localization, experience, UIKit, AppKit, Vie

Tweetie for iPhone launched in 2008 and from the very beginning was described as the Twitter app Apple themselves would have made. While that was certainly meant to compliment Tweetie's native look and feel, and its incredible performance, it falls short of capturing the skill and vision of Loren Brichter, the man behind the app.

The creators of addictive smartphone technology admit they were too immature to consider the downsides of persuasive design.

App builder Loren Brichter isn't a household name, but some of the features he has created are part of the daily routines of millions of people using smartphones.