To get people to ditch WhatsApp and switch to Messenger, it will never be sufficient to be 10% better than them or add fun gimmicks on any existing attribute or feature. We will have to offer some new fundamental use case that becomes important to people’s daily lives.

Overview Pauljac3 was a bot created by a Twitter user who no longer goes by Crappy that became rather popular at some point in 2014. The account was created