A Measure of Motive: How Attackers Weaponize Digital Analytics Tools | Google Cloud Blog
Digital analytics tools are useful, but can also be used for malicious purposes. Digital analytics tools are vital components of the vast domain that is modern cyberspace. From system administrators managing traffic load balancers to marketers and advertisers working to deliver relevant content to their brand’s biggest fan base, tools like link shorteners, location trackers, CAPTCHAs, and digital advertising platforms each play their part in making information universally accessible and useful to all.