Behavioral Finance

Behavioural finance studies the role our emotions can play in investment decisions, and can help us better manage those decisions.

Behavioral finance is the study of the influence of psychology on the behavior of investors or financial practitioners.

Instagram is introducing new nighttime nudges for teen accounts to limit their time on the app, the company announced on Thursday.

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A behavioral design think tank, we apply decision science, digital innovation & lean methodologies to pressing problems in policy, business & social justice

In the 2018 Nora and Edward Ryerson Lecture at the University of Chicago, Richard H. Thaler discusses his Nobel Prize-winning research.Richard H. Thaler is t...

Money makes us do things we wish we didn’t, but why is that? Behavioral economists and neuroscientists decode psychological dynamics resulting from 25 million years of human evolution - all so you can make smarter financial decisions.

All stores have marketing tactics to get you in the door — stylish mannequins, elaborate display windows, posters screaming about all the discounts you can find inside.

Can your Myers–Briggs personality type impact how much you make? See for yourself with this breakdown of average income for all 16 personality types.

When it comes to estimating the size of demographic groups, Americans rarely get it right. In two recent YouGov polls, we asked respondents to guess the percentage (ranging from 0% to 100%) of American adults who are members of 43 different groups, including racial and religious groups, as well as other less frequently studied groups, such as pet owners and those who are left-handed.

In this guide, you'll learn 42 tricks to improve your pricing -- all backed by research and science.

Here's all 188 cognitive biases in existence, grouped by how they impact our thoughts and actions. We also give some specific cognitive bias examples.

Our rapidly evolving world forces us to adopt distinct patterns of behavior, and in the process, paves the way for new cognitive biases to emerge.

You have been running every single day for the last 30 Days. Your running streak is 30. You have been writing every single day for the…

Below is a list of the most important cognitive biases and heuristics in the field of behavioural science.

NGPF Activity Bank Behavioral Economics PLAY: Dollar Auction Game How much would you pay to receive a one dollar bill? This game will help us explore cognitive biases that come into play when we’re making decisions. Part I: Explain the Rules You are about to participate in a hypothetica...

Question of the Day Behavioral Finance #13 #1: Which would you choose?

Shift away from paper money risks leaving young people out of touch with their finances #bestpractice #financialeducation #financialplanning

Have a question for Dan? You can submit a question in advance of his live session on February 13 to conversations@fuqua.duke.edu. During that live session, you may tweet questions for Professor Ariely using the #fuquaalumni hashtag. -------------------------------------------------------------------------------------------------------------------------------- The Pain of Paying: The Psychology of Money Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics During this session, you will learn: - why paying with cash for a nice dinner feels worse than paying with a credit ca...

Here's a few Brain Games videos that I watched over the weekend that can help students uncover scams: Pigeon Drop Con Artist Handbook The Scam Illusion Questions Have you ever fallen for a scam? What techniques do these scam artists use in these videos to con people?  Which of the three scams do you think you would most likely have fallen for?  What lessons can you learn from these videos so that you are not conned?  -------------------- Create A Financial Scam Guidebook is a great activity where students research common financial scams and develop strategies on how to a...

Scientific techniques can help credit unions better understand how consumers are likely to behave in certain instances, allowing CUs to shape their tactics and responses to a variety of situations.

Question of the Day Behavioral Finance #21 When it comes to the cost of a car, research shows that most consumers focus on the ___________ payment during the car buying process.

There’s a saying in neuroscience: “Don’t ask the person, ask the brain!” What does this mean in practice? And how does it affect the way we shop? Colin Camerer, a behavioral economist at the

Black Friday is nearly here, and Neil Bage, a behavioural economics expert and director of behavioural insight at Be-IQ shares his six tips to avoid getting ripped off on the day. Shoppers will spend billions of pounds during the Black Friday and Cyber Monday sales. But you should remember that retailers use a host of…chrome-extension://ldgfbffkinooeloadekpmfoklnobpien/index.html?browser_action#/my/15078363?full=true

Consumer spending makes up almost 70% of the US economy, and businesses are fighting for a slice of the pie. The more we can understand what motivates people to buy, the easier it will be to market to them. Check out the infographic below to see the breakdown of shopping trends by each generation.