NIL

It's a he-said-he-said fiasco.

Tennessee is increasing the cost of tickets for all sports by 10%, with the "talent fee" being used to help pay athletes as part of the revenue-sharing plan.

Fans can donate to the school’s NIL fund via a QR code on football players’ helmets.

The National Collegiate Athletic Association was sued by a bipartisan group of US states over restrictions that allegedly hinder the ability of student athletes to get a better cut from the commercial use of their names and images, including on video games and merchandise.

Under the proposed new subdivision, participating schools could enter into name, image, and likeness deals directly with student-athletes.

Missouri lawmakers have passed legislation amending the state’s rules around name, image and likeness payments for student athletes, allowing some to access the financial benefits before they even arrive on a college campus.  The law will allow athletes to begin profiting from endorsement deals while still in high school—as long as they sign a letter of intent to attend a public university in Missouri. Passed by the state Legislature in May and signed by Governor Mike Parsons yesterday, it will take effect Aug. 28, as the fall semester—and football season—gets underway.

Listen now (35 min) | Should college athletes be paid and is Name, Image, License ruling enough?

Monday, September 5: NIL at The University of Michigan for Michigan Wolverines General

Some have wondered if there will be division in locker rooms where there is a player making seven figures.

Athletes at UM, MSU and elsewhere are cashing in during a new era in college sports that has little regulation.

The groups are well known for their recruiting influence and murky legality. But their impact extends to current athletes, too.

The best NIL deal marketplace for athletes to build and monetize their name, image, and likeness value. Support your favorite collegiate athlete.

Glance around the parking lot of the Woody Hayes Athletic Center at The Ohio State University this fall and you might come across a $200,000 palace on wheels, the kind of luxury ride more likely to be found in the garages of movie stars, music moguls and titans of business than on a college campus.

It’s not just big-name stars who are reaping the benefits of new rules allowing college athletes to cut endorsement deals. Name, Image and Likeness policies are easing the financial struggles of thousands of student athletes.

TUSCALOOSA, Ala. (AP) — Nick Saban's willingness to adapt and often be a catalyst for change in college football, both on the field and off, has propelled Alabama to six national championships in 13 seasons.

College student-athletes can now profit off of their name, image, and likeness (NIL) on an interim basis as of July 1, and data indicates that student-athletes are taking afvantage of the new rules.

“.@opendorse shared its July data with @SINow. Highlights: - 88% of NIL transactions were from social media - 46% of NIL money was from social media & 29% from using a player's likeness in ads - one athlete earned $210,000 in total NIL compensation in July, but average was $471”

College athletes are now allowed to profit off their name, image and likeness, and the landscape may be changed forever.

The NCAA is moving closer toward allowing college athletes to make money from their names, images and likenesses. What could they earn? We checked with the experts.

Name, image and likeness legislation is set to take effect in six states, allowing college athletes to be paid for the first time, and marketing platform Opendorse is poised to capitalize.