Deion Sanders continues to make waves in college football, not just for his coaching success but for his outspoken stance on issues impacting players

Saudi Arabia has poured trillions into its global rebrand.

— BrooksGate (@Brooks_Gate)

Winning at big-time college sports has never been free. But in a rapidly changing era in which players are allowed to earn money, it's never been more clear that fans will be picking up a bigger part of the tab.

The benefits accrue to the wealthy, while the rest of us pay the many unseen costs.

It’s important for local leaders to understand one simple fact: Sports stadiums are provably ineffective economic development tools.

Patrick Rishe, Economic Issues in Professional Sports Markets

Leagues keep selling broadcast rights in more fractured ways, and at varying price points, as streamers compete for a piece of the pie. The cost...

The U.S. Tennis Association says that 10% of courts in America have been taken over or repainted since the pickleball boom began.

The league is doing better than ever — so why is it losing so much money?...

The 18,000-seat arena, which will host the 2028 Olympic basketball games, sports some serious tech.

Sportico’s 2024 NFL valuations have the Cowboys as the world's first sports franchise valued at over $10 billion. The average team is worth $5.9B.

The Minnesota governor was a state championship high school football coach, and has passed bills supporting stadium financing.

The worldwide release of College Football 25marks a revival for the category—and for EA’s biz.

Upgrading the kiss cam… with a little help from taxpayers. The Carolina Panthers secured $650M in public funds this week to renovate Charlotte’s...

Which industries dominate arena sponsorships reveal larger economic trends era by era...

NCAA President Charlie Baker called on states to prohibit prop betting on college sports games.

Rocked by the money on offer by LIV Golf and the talent drain of some of its leading players, the PGA Tour is offering its golfers the opportunity to become “owners of their league.”

Europe’s highest court ruled yesterday that UEFA and FIFA acted unlawfully when they tried to block clubs from forming an elite competition called the Super League in 2021.

Oklahoma City voters approve a sales tax to help fund an arena for the Thunder, which is expected to cost at least $900 million but would keep the team through at least 2050.

The product of a zero-inflation upbringing in Japan, the baseball star has signed a contract that will be an MBA case study long after he retires.

What does that mean for Ohtani and the Dodgers?

Is he worth it?

Just how beneficial (or not) is making the final weekend for an underdog program? The Owls can learn a lot from what happened after similar runs for Butler, VCU, George Mason and other Cinderellas.

The world’s best athletes make us happier. It’s harder to tell if they make us richer.

Today, the stadiums of every major sport have luxury suites, VIP lounges, club seats, and ever more luxurious amenities. But NFL stadiums have the most by fa...