Question of the Day: What is the most popular way to consume TV content: broadcast, streaming or cable? - Blog
Who's winning the battle for eyeballs? Answer: Streaming has recently surpassed cable, with 38.4% of total TV consumption vs. 29.1% for cable Questions: When it comes to consuming TV, which method do you use most? Why? Why do you think that streaming recently surpassed cable? How many streaming services do you think are useful? Do you think recent price increases from streaming services or their move to ad-supported models will impact their popularity? Why or why not? Here are the ready-to-go slides for this Question of the Day that you can use in your classroom.
Why Streaming Services Are Pushing Subscribers to Ad Tiers
With better margins on advertising-supported offerings, Disney, Netflix, Paramount, NBCUniversal and Warner Bros. Discovery find themselves incentivized to usher consumers to those plans.
Earlier surveys found 23% of Disney+ subscribers would change their subscription if prices increased 38%, but only 6% actually did. Why do people behave differently than how they say they would?
Subscription Service Statistics and Costs 2022
From Netflix to Stitch Fix, subscription services have changed the way consumers get their entertainment, apparel, food, etc. Convenient payment options through recurring monthly charges are one of the driving factors that attract many consumers to use subscription services.
Thinking inside the subscription box: New research on e-commerce consumers
We surveyed thousands of US shoppers to understand subscription e-commerce trends. The findings have implications for start-ups, as well as retailers and consumer brand manufacturers entering the market.
Subscription services can provide real benefits in the form of lower transaction costs and great product differentiation, but a lot of people may be irrationally subscribed to too many services.
Subscription Service Statistics and Costs 2022From Netflix to Stitch Fix, subscription services have changed the way consumers get their entertainment, apparel, food, etc. Convenient payment options through recurring monthly charges are one of the driving factors that attract many consumers to use subscription services.
Subscription-based businesses profit as shopping habits change amid pandemic
While the COVID-19 pandemic has negatively affected the bottom line of a variety of industries, the subscription-based business model has remained popular and profitable as shopping habits have changed."Obviously you've had people who in the past would have just worked 9 to 5, come home to eat…