Alphabet
Google Didn’t Even Contact BMW To Offer To Buy Alphabet.com
Thanks to Google's Alphabet, .Xyz Will End .Com Dominance | WIRED
Google's Alphabet Will Be Like... - Bloomberg View
The Top Questions Facing Alphabet, the New Google Conglomerate - Bloomberg Business
Google's Alphabet Soup Is Too Thin - Bloomberg View
What’s in a Name? The ABCs of Google’s New Parent Company Alphabet - CMO Today - WSJ
Alphabet
Why Did Google Choose ABC.XYZ for the Alphabet Domain Name? | SEW
Google Acquires Alphabet.net | Domain Investing
Google Buys More "Letter" .Com's: Now owns 19 of Them; Maybe only 6 Left
Google’s Alphabet Experiment Misses Goal: Keeping Executives