Promoting

Feeling stuck? This guide will get your creativity back on track

If you are a writer, or part of the publishing industry, Sam Missingham recommends you plan for the worst, but hope for the best .

From uploading your first viral video to effects, sounds, and duets; here is a guide to everything a budding creator needs on how to use TikTok.

Hard-working artisan, solitary genius, credentialed professional—the image of the artist has changed radically over the centuries. What if the latest model to emerge means the end of art as we have known it?

If I had to choose ONE marketing activity that MUST be done to launch or grow your online business, I would always answer 'list building'. Here's how to do that

The key to becoming known for the work that you care about without selling your soul or humiliating salesy copywriting? Authentic Visibility.

Seven ways to turn people who see your creations into fans. You make a thing, share it with the world, and people like it. What you hope happens next is those people become your true fans, spread the word, and support your future endeavors. But too often what happens is they just move on to...

Is any of this stuff more important than writing another book?

This is a complete guide to on-page SEO. Learn exactly how to optimize your titles, descriptions and content in 2022.

The 10-step process that got me 25,000 subscribers.

How to write a compelling 'about me' page and bio for your website and online profiles.

Starting a podcast is an effective way to build an audience and establish credibility, which you can later use to promote your business. Learn the ins and outs of recording, publishing, and growing your own podcast without breaking the bank.

The five tactics I’ve used to get 25,000+ people to subscribe to my newsletter.

Building an audience for your work is easier and harder than it’s ever been. It’s easier because we have the tools and resources to create…

An unpublished writer describes how she built a five-figure Twitter following within a year, by helping other writers and engaging on a personal level.

Illustrations by Josh KramerCaroline Calloway likes to be identified as a writer. She makes this abundantly clear in a post directed at Grace Spelman, formerly a content producer at

This week, Jenny Bhat tweeted about a NYT piece that was making the rounds, "Food Businesses Lose Faith in Instagram after Algorithm Changes." She pulled out...

Not sure how to get people to subscribe to your YouTube channel? Over 20 successful Patreon YouTubers share their tips for growing a channel's subscriber list from zero to over 1,000.

I know that many aspiring writers who happily read blogs or belong to writing forums are nonetheless very wary of the more dynamic forms of social media: Facebook, Twitter, Instagram, Tumblr, Pinterest and all the others. Which wouldn't matter, except that it is genuinely harder and harder to make any kind of way as a writer without doing some of this stuff - not least because publishers will be wary of a writer who is invisible in social media terms. But the good news is that it's perfectly possible to have a useful presence out there. So to that end...

Seven ways to turn people who see your creations into fans.

The six elements of an effective audience growth strategy.

We have a daily podcast. Here's where to find it - and all the directory links to add your podcast, too

"The most powerful and interesting media model will remain raising money from members who don't just permit but insist that the product be given away for free."

Are you struggling to build followers? Check out this post for easy but guaranteed ways to build a community.

See color palette inspiration on a real example website. As you click on different palettes every color on this site updates to give you context of how that color could be used for your design or illustration projects.

If you're taking the time to record a podcast, then presumably you're hoping that people will listen! We all hope and pray that when we load up our figures at the end of each week we'll discover we've gone viral, but that normally doesn't happen by itself. It takes a whole lot of work. The…

Brian and I have been talking about his new email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market. It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four... Listen to episode

My first newsletter was about ninjas in 1987. I was 12. Since then, I’ve been obsessed. I’ve created small newsletters for my own projects, and big newsletters for corporations. What ties them all together? Probably hundreds of things, but I’m lazy, so let’s start with 35. I won’t lie — most of these lessons here were learned by failure. That’s OK. My mistakes could be your head start.