From uploading your first viral video to effects, sounds, and duets; here is a guide to everything a budding creator needs on how to use TikTok.

Is any of this stuff more important than writing another book?

The five tactics I’ve used to get 25,000+ people to subscribe to my newsletter.

An unpublished writer describes how she built a five-figure Twitter following within a year, by helping other writers and engaging on a personal level.

Illustrations by Josh KramerCaroline Calloway likes to be identified as a writer. She makes this abundantly clear in a post directed at Grace Spelman, formerly a content producer at

This week, Jenny Bhat tweeted about a NYT piece that was making the rounds, "Food Businesses Lose Faith in Instagram after Algorithm Changes." She pulled out...

Not sure how to get people to subscribe to your YouTube channel? Over 20 successful Patreon YouTubers share their tips for growing a channel's subscriber list from zero to over 1,000.

I know that many aspiring writers who happily read blogs or belong to writing forums are nonetheless very wary of the more dynamic forms of social media: Facebook, Twitter, Instagram, Tumblr, Pinterest and all the others. Which wouldn't matter, except that it is genuinely harder and harder to make any kind of way as a writer without doing some of this stuff - not least because publishers will be wary of a writer who is invisible in social media terms. But the good news is that it's perfectly possible to have a useful presence out there. So to that end...

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