35 Lessons from 35 Years of Newsletter Publishing
My first newsletter was about ninjas in 1987. I was 12.
Since then, I’ve been obsessed. I’ve created small newsletters for my own projects, and big newsletters for corporations. What ties them all together? Probably hundreds of things, but I’m lazy, so let’s start with 35.
I won’t lie — most of these lessons here were learned by failure. That’s OK. My mistakes could be your head start.
