Promoting

The five tactics I’ve used to get 25,000+ people to subscribe to my newsletter.

Building an audience for your work is easier and harder than it’s ever been. It’s easier because we have the tools and resources to create…

An unpublished writer describes how she built a five-figure Twitter following within a year, by helping other writers and engaging on a personal level.

Typeheist is an independent font foundry focusing on hand-lettered, realistic fonts that don't conform to traditional rules or structure.

Illustrations by Josh KramerCaroline Calloway likes to be identified as a writer. She makes this abundantly clear in a post directed at Grace Spelman, formerly a content producer at

This week, Jenny Bhat tweeted about a NYT piece that was making the rounds, "Food Businesses Lose Faith in Instagram after Algorithm Changes." She pulled out...

Not sure how to get people to subscribe to your YouTube channel? Over 20 successful Patreon YouTubers share their tips for growing a channel's subscriber list from zero to over 1,000.

I know that many aspiring writers who happily read blogs or belong to writing forums are nonetheless very wary of the more dynamic forms of social media: Facebook, Twitter, Instagram, Tumblr, Pinterest and all the others. Which wouldn't matter, except that it is genuinely harder and harder to make any kind of way as a writer without doing some of this stuff - not least because publishers will be wary of a writer who is invisible in social media terms. But the good news is that it's perfectly possible to have a useful presence out there. So to that end...

The number one question podcasters are famous for asking is, how do I grow my show? There are a million answers to that particular problem. However, before you dive deep into aggressive new growth strategies, it's time to see if you are missing some of the basic best practices that are keeping people from accessing your content in the first place.

Seven ways to turn people who see your creations into fans.

The six elements of an effective audience growth strategy.

If you’re honest with yourself about what you want from your online presence, you can be more intentional about cultivating it.

We have a daily podcast. Here's where to find it - and all the directory links to add your podcast, too

"The most powerful and interesting media model will remain raising money from members who don't just permit but insist that the product be given away for free."

One of my very best friends is in the process of learning how to build an email list from scratch.

Launching a membership plan is a difficult task, with landmines placed in the form of challenges and skills gaps that few news…

Besides the big ones of Facebook and Twitter

Are you struggling to build followers? Check out this post for easy but guaranteed ways to build a community.

See color palette inspiration on a real example website. As you click on different palettes every color on this site updates to give you context of how that color could be used for your design or illustration projects.

What should writers blog about if they write fiction? Poetry? Nonfiction? Do blog topics have to align with your other writing? We dive into these questions here.

Are you confused by Twitter? Are you on Twitter yet? Do you know your replies from your DMs? Are hashtags still a mystery? Twitter is a great way to promote your book, publishing company or business – but it can seem like a foreign language when you first start. This handy one-page Cheat Sheet will help asRead More

It is something of an irony that the most well-known photograph of Virginia Woolf, captured by George Beresford in 1902, was taken well before she had composed her most famous works; in fact, it wa…

If you're taking the time to record a podcast, then presumably you're hoping that people will listen! We all hope and pray that when we load up our figures at the end of each week we'll discover we've gone viral, but that normally doesn't happen by itself. It takes a whole lot of work. The…

Brian and I have been talking about his new email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market. It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four... Listen to episode

My first newsletter was about ninjas in 1987. I was 12. Since then, I’ve been obsessed. I’ve created small newsletters for my own projects, and big newsletters for corporations. What ties them all together? Probably hundreds of things, but I’m lazy, so let’s start with 35. I won’t lie — most of these lessons here were learned by failure. That’s OK. My mistakes could be your head start.