This is the Only Viable Strategy to Build an Audience for Your Work

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How To Get More Newsletter Subscribers
The five tactics I’ve used to get 25,000+ people to subscribe to my newsletter.
How to Build an Audience of 1000 True Fans in a Noisy World
Building an audience for your work is easier and harder than it’s ever been. It’s easier because we have the tools and resources to create…
How and Why to Build a Twitter Following While Unpublished
An unpublished writer describes how she built a five-figure Twitter following within a year, by helping other writers and engaging on a personal level.
TYPEHEIST Font Foundry
Typeheist is an independent font foundry focusing on hand-lettered, realistic fonts that don't conform to traditional rules or structure.
The Writer as Influencer
Illustrations by Josh KramerCaroline Calloway likes to be identified as a writer. She makes this abundantly clear in a post directed at Grace Spelman, formerly a content producer at
Why writers need an email list, not just social media
This week, Jenny Bhat tweeted about a NYT piece that was making the rounds, "Food Businesses Lose Faith in Instagram after Algorithm Changes." She pulled out...
How to Get More YouTube Subscribers: 20 YouTubers Share Their Story
Not sure how to get people to subscribe to your YouTube channel? Over 20 successful Patreon YouTubers share their tips for growing a channel's subscriber list from zero to over 1,000.
Overcoming the Social Media Fear
I know that many aspiring writers who happily read blogs or belong to writing forums are nonetheless very wary of the more dynamic forms of social media: Facebook, Twitter, Instagram, Tumblr, Pinterest and all the others. Which wouldn't matter, except that it is genuinely harder and harder to make any kind of way as a writer without doing some of this stuff - not least because publishers will be wary of a writer who is invisible in social media terms. But the good news is that it's perfectly possible to have a useful presence out there. So to that end...
10 Things to Make Your Podcast Successful
The number one question podcasters are famous for asking is, how do I grow my show? There are a million answers to that particular problem. However, before you dive deep into aggressive new growth strategies, it's time to see if you are missing some of the basic best practices that are keeping people from accessing your content in the first place.
How To Get More True Fans
Seven ways to turn people who see your creations into fans.
The Ultimate Guide To Growing Your Audience
The six elements of an effective audience growth strategy.
If You Want to Build an Audience, Focus on Mastery Instead of Metrics
How should a writer be (on the internet)?
If you’re honest with yourself about what you want from your online presence, you can be more intentional about cultivating it.
How to add your podcast to every podcast directory
We have a daily podcast. Here's where to find it - and all the directory links to add your podcast, too
Unlocking the commons
"The most powerful and interesting media model will remain raising money from members who don't just permit but insist that the product be given away for free."
How to build an email list from scratch.
One of my very best friends is in the process of learning how to build an email list from scratch.
Marketing a membership plan — lessons from the front-lines
Launching a membership plan is a difficult task, with landmines placed in the form of challenges and skills gaps that few news…
12 Very Creative Ways to Promote Your Writing
Besides the big ones of Facebook and Twitter
How to Build a Fan Base as an Author
Are you struggling to build followers? Check out this post for easy but guaranteed ways to build a community.
Happy Hues - Curated colors in context.
See color palette inspiration on a real example website. As you click on different palettes every color on this site updates to give you context of how that color could be used for your design or illustration projects.
What Should Writers Blog About?
What should writers blog about if they write fiction? Poetry? Nonfiction? Do blog topics have to align with your other writing? We dive into these questions here.
Twitter Cheat Sheet | Publishing Talk
Are you confused by Twitter? Are you on Twitter yet? Do you know your replies from your DMs? Are hashtags still a mystery? Twitter is a great way to promote your book, publishing company or business – but it can seem like a foreign language when you first start. This handy one-page Cheat Sheet will help asRead More
How Author Photos Change the Way We Read
It is something of an irony that the most well-known photograph of Virginia Woolf, captured by George Beresford in 1902, was taken well before she had composed her most famous works; in fact, it wa…
Authors should podcast: 5 reasons you should start now
Gaining Exposure for Your Podcast: The How & Why
If you're taking the time to record a podcast, then presumably you're hoping that people will listen! We all hope and pray that when we load up our figures at the end of each week we'll discover we've gone viral, but that normally doesn't happen by itself. It takes a whole lot of work. The…
How an Email Newsletter Publisher Built an Audience of 223,991 Subscribers
Brian and I have been talking about his new email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market. It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of four... Listen to episode
35 Lessons from 35 Years of Newsletter Publishing
My first newsletter was about ninjas in 1987. I was 12.
Since then, I’ve been obsessed. I’ve created small newsletters for my own projects, and big newsletters for corporations. What ties them all together? Probably hundreds of things, but I’m lazy, so let’s start with 35.
I won’t lie — most of these lessons here were learned by failure. That’s OK. My mistakes could be your head start.
How and Why to Build a Twitter Following While Unpublished
How to Build an Audience of 1000 True Fans in a Noisy World