(2012-11-12) Meanwhile, the co-director of the East-West Centre’s Pacific Islands Development Programme, Dr Gerard Finin, agrees that while media, specifically newspapers, attempt to be neutral as a matter of professionalism, in the process they present editorials that could endorse one candidate or the other.
“And they benefit financially from advertising,” he said.
“There’s the perception that some media favour a liberal or conservative candidate, are in favour of one or the other and I think that’s nothing new.”
But Dr Finin stresses that for all its faults and imperfections, the media remains a crucial ingredient of democracy.
“The media is so essential to the democratic process for the distribution of information and making the system honest — it’s absolutely essential,” he says.
“Winners will say the media is good and losers will say the media is unfair — and, perhaps, that’s human nature.”