Retail / Distribution

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Companies entering markets in developing countries learn quickly that they need to work with local distributors—but those partnerships nearly always blow up in the end. Much of the blame lies with the multinationals themselves. They need to understand how their new partners are different from the ones at home.

Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.

Tips to help distribution CMOs transform their companies and stay employed.

Looking for effective ways to market your manufacturing company online? Check out these strategies to help you get more leads and close more deals.

Manufacturing companies can effectively market to their distributors by incorporating strategic marketing tactics with existing communication channels.

Distributor Marketing Strategies. Distributors provide your small business with an important channel to market, enabling you to reach customers in regions that you cannot cover with your own field sales teams. Distributors typically sell products on behalf of many companies, some of them competitors of your business. ...

When you sell through a channel there are some significant challenges, here are some tips on effectively marketing to all parties involved in the sale.

Selling through partners and distributors is an oft-favored model of growing the business. However, many companies struggle to determine and