Just create a lot of options and then pick the best one. But why is that so hard? Because for each of those two steps we need to be in a different mood.

We have to step outside convention and disrupt our normal way of thinking.

Knowledge is the raw material for ideas.

shut the censor up: Focus on quantity! For example, make it a game to come up with 100 stupid ideas in 10 minutes. Then we simply don’t have time to judge. And this opens the floodgates for our crazy creative mind.

Ideas are attracted to laughter.

There are many benefits of choosing a formal name for your design system: A helpful shorthand – A design system’s name is its brand name, and that name becomes a shorthand that encapsulates and embodies what the whole effort is about. Mitigates confusion – many organizations have different permutations and generations of design systems floating around. Having a name that is distinct from “our company’s design system” can really helps clarify things. A design system called Splat allows people to say “Splat’s design tokens”, “Splat’s accordion”, and so on. Creates a global namespace – Having a distinct global namespace for a design system is really important: it prevents collisions with non-design system code, creates a useful web component namespace, unlocks the ability to measure adoption, and more. So if the name is Splat, you could define splat-card, splat-button, splat-accordion and so on in CSS and code. Helps with marketing efforts – a brand name for the design system helps disseminate it around the organization. It can be helpful, exciting, and fun to have a real product name floating around. We’ve had clients create Christmas ornaments, t-shirts, mugs, and other swag.