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Reflecting on Australia’s 2024 Top Engineering Projects and the Path Ahead

https://www.engaust.com.au/2024/10/reflecting-on-australias-2024-top.html

I have an affinity for projects that address genuine problems in the world. At the 2024 Engineers Australia Excellence Awards, I saw showcases of sorts for the real ingenuity of my profession. They reminded me why I chose this line of work in the first place. The finalist projects at the awards do not simply "use a lot of math," as one person I know somewhat dismissively put it. They embody the sort of innovation that you can't realize without real talent and textbook engineering skills—and, of course, without engineers willing to work in service of something other than the almighty bottom line.

Consider the Regional Desalination Plants Project, for example. This project delivers clean, drinkable water to some of the most remote parts of Australia – Oodnadatta, Marla, Maree – where you would think infrastructure projects of this nature were impossible, given the geography and logistics involved. But the way that this project unfurled was so captivating and engaging. For one, it honored local communities fully. That should be basic and should happen everywhere, but too often it does not. The locals were involved in every step of the way in not just a token way but in a substantial and real way, and the kinds of instructions and value that were imparted through that process make for a good story. It is a story of whys and hows, of embracing the local culture; it is truly community-centric.

The next finalist caught my eye: it was the Hybrid Power and Propulsion System for Maritime Vessels. This project addressed a problem I cared about—reducing emissions in the maritime sector—and it did so in a way that I thought illustrated a key quality of engineering: it provided a solution that was both functional and efficient. It was a testament to the idea that we don’t have to sacrifice power or ability when we’re trying to meet environmentally-friendly standards. And if a 600 kW hybrid power system can propel a boat through the ocean in a way that doesn’t pollute—I was thinking—what else can it do?

Looking Ahead: The Influence of Technology and Youth Expectations

Thinking ahead, I believe geofencing will become increasingly prominent in engineering projects, especially as we see a surge in younger, tech-savvy professionals entering the field. Geofencing, which uses GPS or RFID technology to create virtual boundaries, has applications beyond marketing and logistics. I could see it being used more frequently in construction and public works, such as monitoring heavy equipment for safety or tracking real-time project progress on large sites. This would appeal to the younger demographic, who often expect technology integration in every aspect of project management and execution.

Take, for example, the Sydney AutoStrad Botany Rail Expansion Project and how it capitalized on automation. The project accomplished a completely automated rail-container interchange, producing a 33% reduction in train turnaround times and 900 fewer trucks a day spewing exhaust on Sydney’s roads. Implementing digital twin systems and other forms of automation not only improves efficiency but also resonates with the people who might someday be our clients and partners—those younger than us who prize the kind of innovative, tech-driven solutions that might actually help solve our problems.  This type of forward-thinking engineering, with an emphasis on reducing carbon emissions and road congestion, could serve as a model for future projects that utilize geofencing to create “smart” sites with real-time data tracking and enhanced project transparency.

Building Toward a Sustainable Future

Reflecting on these projects, it’s clear that engineering isn’t just about the structures we build or the systems we design. It’s about creating resilient, sustainable communities and making life better for people. I’m optimistic that we’ll continue to see projects that aren’t just about solving problems but about addressing them in ways that bring people and technology together. And with the rise of a younger demographic in engineering, I expect future projects to embrace even more advanced tech solutions like geofencing, automation, and sustainability-focused innovations.

The 2024 Engineers Australia Excellence Awards finalists are already setting the bar high. These projects serve as reminders that engineering, at its best, is an ever-evolving discipline with the power to shape a brighter, more sustainable future.

via EngAust https://www.engaust.com.au/

October 31, 2024 at 03:25AM

Systems Intelligence Driving Australia’s Net-Zero Transition

https://www.engaust.com.au/2024/10/systems-intelligence-driving-australias.html

The "Systems Intelligence Imperative for Energy Transformation" presents a strong argument for an all-in (or all-out, depending on how you read it) approach to Australia's energy transition. It calls on the full portfolio of technological options to do its bit for the 2050 target of net-zero emissions—by what it calls "deep and wide" collaboration among all relevant players—across a range of industries, across government, and throughout communities where energy is both made and used.

The report presents the concept of systems intelligence as one of its main ideas. It characterizes systems intelligence as understanding the intricate interactions between the energy, water, climate, and digital systems. The report then calls for a shift from traditional silos to a model-based systems engineering framework that allows all these interacting elements to be understood and cohesively integrated.

For companies and public authorities, accepting systems intelligence means grappling with the technological, environmental, and social aspects of energy transition. Each decision taken today has to contribute beneficially to the broader system. This reduces risk and support adaptability in a rapidly changing energy world.

The report brings to light the essential role that effective communication plays in the midst of this great shift. It presents a clear and consistent case for the appearance of these two (appearance, not necessarily reality) in messaging during large-scale transitions. It would seem that in the dawn of digitality, when the range of tools for communication has broadened immensely, when "energy systems" themselves have diversified, and when so much is at stake, we might have a better handle on these two basics: saying something and saying it well.

The European Union's Green Deal is a prominent instance of applying systems intelligence to the transition of an entire sector. The deal's energy transformation closely mirrors that of the Australian energy market. Both aim for the same end point—climate neutrality by 2050—and take similarly ambitious paths. They not only shift the power generation mix away from fossil fuels and toward renewables but also dig deeply into necessary systemic changes across the whole electricity supply chain, from generation to consumption.

Two initiatives indicate a burgeoning global comprehension that efficient communication and overall system integration are essential to push sustainable energy transformations. The global understandings are reflected on different continents: on one, the U.S. initiative "Catalyzing the Clean Energy Revolution," and on the other, the EU's "Winds of Change" initiative. Both highlight clear communication and systems integration as catalysts not only for the coming transition but also for the deeply engaged communities that this transition will require.

In both instances, the linchpin of effective communication remains clear and effective strategic communication. A powerful email subject line—like "Paving the Path to Australia's Energy Future"—can be the difference between engagement and missed opportunities, driving awareness and action.

Much like the call from Australia's initiative, the EU's Green Deal posts a "systems thinking" challenge to all stakeholders. It also includes rigorous outreach to ensure those stakeholders are well coordinated and well informed. Whether the stakeholders in question are part of big public campaigns or segments of power communications (e.g., "Building Europe's Energy Future" or "Australia's Path to Net-Zero"), they must be drawn into the conversation and mobilized to action.

These not-so-simple transformations of energy require not only the technical acumen of engineers but also the clear communication skills of top-notch co-researchers and co-creators.

The bottom line of this paper is that systems intelligence is not merely a technical matter, and not even mostly a technical matter, but rather a social one—an imperative, in fact. Why? Because achieving energy transformation mandates that everyone—policymakers, technical experts, and the public—really get what kind of role and impact they have inside the system.

Ensuring a sustainable and resilient future energy system in Australia will require effectively integrating all its components and then balancing the sometimes contentious issues of where to locate and how to fund that system. The onus for these "transformational" tasks—essentially implementing the TWS reforms—rests on the mostly scant and yet-to-be-agreed-on resources, political will, and public funding.

via EngAust https://www.engaust.com.au/

October 21, 2024 at 04:44AM

How TV Networks Use Social Media to Promote Shows

https://www.engaust.com.au/2024/09/how-tv-networks-use-social-media-to.html

 In recent years, the television show promotion business has changed drastically. The industry once relied on standard forms of marketing, such as TV commercials, billboards, and ads in magazines, foray ensue, back don; but now, the industry uses digital platforms to reach its audiences thanks to the shift in viewing habits over the past decade. TV networks now talk to their fans through the potent audio-visual medium of social media—Twitter, Instagram, Facebook, and TikTok, among others.

TV networks have found in social media a powerful new mechanism for not just promoting their shows, but also enmeshing them into the daily lives of their viewers in a way completely unfathomable only a decade ago. And in this wildly successful enmeshment, a new conversation between network and viewer emerges, one that becomes a sizable part of the pre-airing promo.

The Importance of Social Media for TV Networks

One of the most significant benefits of social media for TV networks is the ability to engage directly with the audience. Unlike traditional advertising, where feedback is limited or delayed, social media offers real-time interaction between networks and fans. Whether it's through live tweets during an episode, Instagram stories from cast members, or TikTok trends inspired by the show, fans are no longer passive viewers—they are active participants in the conversation.

Real-time interaction allows networks to gauge viewer reactions, spark conversations, and even influence future content. Fans can tweet their reactions, comment on posts, or even participate in live Q&As with actors and directors, creating a sense of community and loyalty around the show.

Cost-Effective Marketing

In comparison to expensive TV spots or print ads, social media marketing offers a more cost-effective way to reach vast audiences. A well-timed post on Instagram or a viral TikTok clip can have as much impact as a costly commercial, and the reach can be global. Platforms like Facebook Ads or Instagram's sponsored posts allow networks to hyper-target specific demographics, ensuring that their marketing dollars are used efficiently.

Additionally, the potential for organic reach is tremendous. Engaging content can be shared, liked, and commented on, creating free promotion through user-generated amplification. When fans become advocates, the need for large marketing budgets decreases.

Multiplatform Reach

Each social media platform offers unique opportunities for engagement, and TV networks are increasingly using multiplatform strategies to promote shows. For instance:

Twitter is great for real-time updates and live interaction during episodes, particularly for shows with strong fanbases that enjoy sharing immediate reactions.

Instagram excels in visual storytelling, with posts, stories, and Reels offering a platform for aesthetic content like cast photos, behind-the-scenes footage, or teaser clips.

Facebook is used for community building, with official show pages where fans can interact, share content, and participate in discussions.

TikTok capitalizes on short-form viral content, with trends, memes, and challenges often emerging around popular shows. It’s an effective way to engage younger audiences.

By tailoring content to the strengths of each platform, TV networks can broaden their reach and connect with different segments of their audience.

Key Strategies TV Networks Use to Promote Shows on Social Media

Teasers, Trailers, and Countdown Posts

One of the most effective ways TV networks build anticipation for an upcoming show is through the release of teasers and trailers. Exclusive clips are shared in advance to generate excitement and intrigue. For example, countdown posts leading up to the premiere date build suspense, while strategically placed reminders across different platforms ensure the show stays on viewers' minds.

Different types of content formats are used depending on the platform. Short-form video content, like TikTok videos or Instagram Reels, offers quick glimpses or quirky clips that capture attention in a matter of seconds. Meanwhile, YouTube allows for more extensive trailers or behind-the-scenes features that delve deeper into what the show has to offer.

Behind-the-Scenes Content

Behind-the-scenes (BTS) content is a fan favourite. It offers viewers a glimpse into the making of the show, showcasing bloopers, interactions between the cast, or insights into the production process. This kind of content humanizes the actors and creates a more personal connection between the audience and the cast.

By showing what goes on behind the camera, TV networks make fans feel like they’re part of the process. BTS videos or photos posted on social media can generate a sense of exclusivity—like viewers are getting access to something private—building a deeper emotional bond with the show.

Hashtags and Fan Engagement

Hashtags have become a cornerstone of fan engagement strategies on social media. Networks often create specific hashtags for their shows, encouraging fans to use them in their posts, memes, and tweets. This not only makes it easier for networks to track conversations and trending topics but also invites fans to contribute to the show's promotion.

For example, when a show releases a new episode, networks may encourage fans to “tweet their reactions” using a dedicated hashtag. This not only boosts visibility but can create viral moments that keep the show trending long after the episode airs. Fan-driven campaigns, such as creating memes, voting on favourite scenes, or participating in social media challenges, also help keep the conversation alive, generating organic buzz.

Some networks even incentivize engagement with exclusive content or shout-outs to fans who participate, amplifying their reach even further. Whether it’s a tweet from a star or a fan's meme going viral, the sense of involvement strengthens loyalty to the show.

Looking FOrward

Promoting shows and connecting with audiences is what television networks use social media for. "Indispensable" is how some might describe the relationship networks must now have with platforms like Twitter, Facebook, and Instagram when it comes to marketing themselves and their content. And for good reason: These platforms are (almost literally) at our fingertips and can be used to reach out to one of television's many buttons to push when attempting to get a show's viewership numbers up—the "TV ON" button, if you will.

via EngAust https://www.engaust.com.au/

September 25, 2024 at 10:56AM

Effective Remote Team Management Tips for Engineering Teams

https://www.engaust.com.au/2024/09/effective-remote-team-management-tips.html

 The organizations that want to be efficient and productive and keep their employees satisfied have had to develop the art of managing remote teams. The remote working condition is persistent, but humans are nothing if not adaptive, and many of us have learned to make the most of the situation—to communicate better, set clearer goals, and take collective responsibility for an optimized workflow and a supportive "team space."

This article presents the stories of five tips on how to manage these variables and maximize the potential of their remote teams.

1. Establish Clear Communication Channels

Effective communication is the cornerstone of any successful remote team. Without the ability to interact seamlessly, teams can quickly fall into disarray. To mitigate this, utilize communication tools like Slack, Microsoft Teams, and Zoom to facilitate real-time and asynchronous discussions.

Choose the Right Tools: Slack and Microsoft Teams are excellent for instant messaging, while Zoom is ideal for video conferencing. These platforms enable team members to stay connected, collaborate on tasks, and share updates effortlessly.

Set Communication Norms: Establish expectations for response times to avoid misunderstandings, especially for teams spread across different time zones. Clearly define when asynchronous communication (e.g., email) is acceptable and when real-time interaction is necessary.

Create a Centralized Hub: Use a single platform for team announcements, project updates, and resource sharing to keep everyone aligned and informed.

2. Set Clear Goals and Objectives

To maintain the concentration and enthusiasm of remote teams, one must establish with crystal clarity the targets and aims that correspond to the organization's overarching vision. When this is done, each team member gets the dual benefit of clarity and simplicity. They understand their role in the context of the team's mission, and they perceive the team's mission in the context of the organization's mission.

Utilize OKRs or KPIs: Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) help teams focus on measurable outcomes. Define specific, achievable goals that guide the team’s efforts toward strategic priorities.

Break Projects into Manageable Tasks: Use project management tools like Jira or Trello to break down larger projects into smaller, manageable tasks. This not only makes workloads more digestible but also allows team members to track their progress and stay organized.

3. Implement Agile Methodologies

Agile methodologies, such as Scrum and Kanban, are highly effective in managing remote teams by promoting flexibility, collaboration, and continuous improvement.

Track Progress with Scrum or Kanban: Scrum involves regular sprint planning, daily stand-ups, and sprint retrospectives, which help teams stay on track and adjust quickly to changes. Kanban, on the other hand, offers a visual approach to workflow management, allowing teams to see link tasks progress at a glance.

Conduct Regular Agile Ceremonies: Sprint planning helps set the goals for the next sprint, stand-ups provide daily updates on progress and obstacles, and retrospectives offer a chance to reflect and improve on past performances. These practices keep the team focused, aligned, and continuously improving.

4. Leverage Automation and DevOps Tools

The use of automation and DevOps tools in workflows primarily serves to eliminate unnecessary human error and to eliminate the necessity of human input wherever logic can suffice. In remote teams, where the reliability of processes is essential for a well-functioning operation, adding such tools can viably enhance efficiency.

Implement CI/CD Pipelines: Continuous Integration and Continuous Deployment (CI/CD) pipelines automate the testing and deployment of code, reducing the time between writing code and seeing it in production. This process ensures faster delivery of features and fixes, leading to improved team productivity.

Automate Routine Tasks: Automating repetitive tasks, such as code reviews, data entry, or reporting, reduces the manual workload, lowers the risk of errors, and allows team members to focus on higher-value activities.

5. Provide Regular Feedback and Recognition

Giving regular and reliable feedback and recognition is vital when working in a remote setting. In such environments, where in-person interactions are limited, team members might start to feel like they’re functioning in a vacuum. There’s no better way to counter that than to provide consistent and timely feedback and recognition. Both serve the important purpose of in some way letting the recipient know that the work they’re doing is being seen and has some value—one more way to help keep the remote worker’s spirits up and their head in the game.

Schedule 1:1 Meetings: Regular one-on-one meetings offer a private space for feedback, career guidance, and personal connection, making team members feel valued and heard.

Recognize Achievements: Celebrating successes, big or small, can significantly impact team morale. Use digital recognition platforms or shout-outs during meetings to acknowledge individual and team achievements.

Effective remote team management hinges on a few key elements that are perhaps too obvious to mention but that many organizations overlook. "Clear communication" is one. "Well-defined goals" is another. These two components form the foundation of any effective management strategy, but they're especially crucial when you're managing a team that isn't physically present. Add to these agile workflows and continuous support by the team’s assigned manager, and you've got the recipe for remote team success. Following is a more detailed description of each of these components.

via EngAust https://www.engaust.com.au/

September 17, 2024 at 12:15PM

10 Decisions to Ignite Your Creativity

https://www.engaust.com.au/2024/06/10-decisions-to-ignite-your-creativity.html

 “Every artist was first an amateur.” – Ralph Waldo Emerson

Creativity is the lifeblood of every artist, and the journey of artistic expression is a dynamic one, filled with opportunities for growth and transformation. Making conscious decisions can significantly enhance your creative process and professional development. In this article, we'll explore ten pivotal decisions that can transform your artistic journey.

For those looking to delve deeper into life-changing decisions beyond the art realm, check out this comprehensive guide.

Embracing Creative Challenges

What are Creative Challenges?

Creative challenges are opportunities that push you beyond your comfort zone, encouraging you to explore new territories in your art. Embracing these challenges is crucial for artistic growth.

Why are They Important?

Taking on creative challenges can lead to significant breakthroughs in your work, sparking innovation and deeper personal expression.

Example

Consider diving into an unfamiliar art form. If you're predominantly an encaustic artist, try incorporating mixed media or digital elements into your work. This exploration can open up new avenues for creativity and artistic development.

Expanding Your Skill Set

Continuous Learning

Deciding to continuously enhance your skills is vital. Enroll in advanced encaustic art workshops to learn new techniques and methods. Mastering these can lead to artistic innovation and a higher level of craftsmanship.

Experimentation

Experimenting with different materials and mediums can broaden your artistic horizons. Try working with textiles, ceramics, or even unconventional materials like recycled objects. This decision can result in unique creations that set your work apart.

Building a Creative Network

Community Engagement

Engaging with local or online artist communities can be immensely beneficial. Join groups, attend meet-ups, and participate in forums. This decision will expand your network, providing opportunities for collaboration and exposure to diverse perspectives.

Mentorship

Finding a mentor within the encaustic art community can provide personalized guidance and invaluable insights. A mentor can help refine your skills, offer career advice, and support your artistic journey.

Showcasing Your Work

Exhibitions

Participating in art exhibitions and shows is a significant decision that can increase your visibility and open up professional opportunities. Look for local galleries or online platforms where you can display your work.

Online Presence

Creating a professional artist website and active social media profiles is crucial in today’s digital age. This decision helps you reach a wider audience, engage with followers, and potentially attract buyers and collaborators.

Balancing Art and Life

Time Management

Allocating dedicated time for artistic practice ensures consistent progress and reduces the risk of burnout. Set a schedule that allows for regular creative sessions, balancing it with other life responsibilities.

Mindfulness

Practicing mindfulness can significantly enhance your creativity. Techniques like meditation, journaling, or simply spending time in nature can improve focus, reduce stress, and inspire artistic ideas.

Financial Planning for Artists

Budgeting

Creating a budget for art supplies and projects is essential for financial stability. Carefully planning your expenses ensures that you have the resources needed to pursue your artistic goals without financial strain.

Funding Opportunities

Applying for grants and scholarships can provide the financial support necessary for larger projects or further education. Research available opportunities and take the time to submit well-prepared applications.

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Transforming your artistic journey involves making strategic decisions that foster creativity, growth, and professional development. By embracing challenges, expanding your skill set, building a network, showcasing your work, balancing life and art, and planning financially, you can significantly enhance your artistic practice.

via EngAust https://www.engaust.com.au/

June 24, 2024 at 07:59AM

Avoiding Marketing Mistakes : Are these 8 experts right?

https://www.engaust.com.au/2024/06/avoiding-marketing-mistakes-are-these-8.html

 Even for pros with years of experience, the rapidly shifting domain of digital marketing can present obstacles now and then. They make mistakes. With that said, I recently came across this article by Digisurf  about digital marketing mistakes. Reflecting on the highlights of this article, I found many of the points resonated with my experiences in digital marketing. Here's my take on some of the insights shared by the experts:

These people, their titles ranging from CEO to consultant, have graciously shed light on some of the most common slip-ups, as they've seen or even committed them, and furnished us with some key lessons on how to avoid them.

Concentrate on Select Digital Channels

Nicole Lee's work makes an important point, to which I would like to add my voice: she is urging marketers to concentrate their efforts on fewer digital channels. From my vantage point as a content creator at ClockOn, I myself have witnessed our team attempting to be in too many digital places at once, and the result is often the appearance of spreading oneself too thin. We recently had a team meeting where we spoke about content distribution. One of the biggest takeaways from that team meeting was that we needed to stop first and identify on which digital channels ClockOn's audience is actually most socially active and engaged.

Pavel Naydenov believes putting engagement before reach is the right strategy. He agrees that ClockOn should pursue audience interaction as its North Star metric of success and sees our mission as keeping society informed through our content, products, and services. "To succeed in our weekly, structured, and interaction goals, our team creates content, asks open-ended questions, and engages with the audience on a personal level. This strategy forms not just customers who interact with us, but a community of advocates for our brand."

Keep Digital Marketing Aspirations Real: Damnfew's CEO, Vinod Sabat, calls this "the most important lesson" he's learned. Along the way, this entrepreneur also encountered enormous pressure from customers panting for instant, spectacular success. He feels their pain, he says, but he doesn't let it faze him. He's figured out how to deliver real results in a reasonable amount of time. He's almost succeeded in not succumbing to the temptation of touting miracles as something his team had any hand in delivering.

Embrace Mobile-First

What Chad DeBolt has to say about your website can hardly be ignored these days. If it isn't already, your site must not just become friendly to those of us who refuse to let go of our phones but actually put those folks first. Why? What uptick can you possibly expect to see in either search rankings or conversions? "Search will go on, and search will return," as ClockOn Visionary and man of letters (or at least concise emails) Ron Mendelson promised us just last week.

Kevin Hall's emphasis on solution-related keywords, in place of branding, is both perspicuous and valuable when one has a limited budget to work with. And yet, that is just the beginning of the story. Hall’s point is that for a business with big constraints on its financial and human resources, branding is one possible way to go. But when taken together with the keyword "solutions," what emerges is a kind of narrative, sometimes related and sometimes not, that gets at the business's return to the reason it might not have been so successful in the first place.

Continual Management and Optimization Gabriel Lukov is correct in saying that the approach of "setting up a campaign and then forgetting about it" is something marketers cannot afford to do. The ongoing process of managing and optimizing that campaign is critical. At ClockOn, we make sure to stay on top of this. We treat our marketing operations with a high degree of seriousness and are always asking the question, "What can we do to perform better?"

Know Your Target Audience Well

The counsel that Alex Stasiak offers to really get to know and understand your target audience can’t be sufficiently emphasized. On the base level, marketers do well to comprehend the audience’s most common demographic denominators. But the real pay dirt lies not only in knowing "who" in the typical way marketers discuss identity but also in understanding "how" the audience behaves, thinks, lives, and works; and "why" they do what they do, in the way that they do it. Only then can a marketer or agency do truly audience-tailored work that is worth much of anything.

Finally, let's come to the crux of the matter. My (Blake Smith's) insight into successfully going about digital marketing christens this last core principle: "Balance long-term vision with agility." Lead with a clear, common, and inspiring long-term goal, but be nimble when it comes to executing day-to-day details and working with immediate changes. For ClockOn (my innovative, Australia-based company that offers time and attendance solutions to businesses of all kinds), this balanced approach has helped us become not just pioneers but also visionaries who validate our vanguard ideas with real-world payoffs.

via EngAust https://www.engaust.com.au/

June 12, 2024 at 08:14AM

Enhancing Project Management Efficiency with a Priority Matrix

https://www.engaust.com.au/2024/03/enhancing-project-management-efficiency.html

Navigating the challenges of project management requires resilience, adaptability, and strategic planning. The cornerstone of navigating these waters effectively is the ability to prioritize tasks, a skill that significantly influences the success of any project. The Priority Matrix stands out as a strategic tool designed for this purpose, promising to impact project outcomes positively.

The Essentials of a Priority Matrix

The Priority Matrix serves as a conceptual framework to classify tasks based on urgency and importance, dividing them into four distinct quadrants. Each quadrant represents a category of tasks within project management, including critical tasks that are both urgent and important, strategic tasks that are important but not urgent, delegatable tasks that are urgent but not crucial, and eliminable tasks that are neither. This differentiation is crucial for effective resource and time allocation, ensuring that vital milestones are achieved efficiently.

The Priority Matrix in Project Management Context

The application of the Priority Matrix in project management is invaluable. It enhances task prioritization and allocation, directs focus towards crucial project milestones, and helps in reducing project delays and cost overruns - thereby making everything more productive.

Through real-life examples, the impact of the Priority Matrix on improving project efficiency is evident. For instance, its implementation in a software development project that was behind schedule led to a timely launch and reduced overhead costs.

Implementing a Priority Matrix for Your Project Team

To integrate a Priority Matrix into your project management process, start with educating your team about its concept and importance. This involves a collaborative effort in categorizing tasks according to the matrix and enforcing its principles in task allocation. Maintaining engagement with the Priority Matrix requires clear communication, exemplary leadership, and possibly incentives for adherence.

Tools and Software to Support Your Priority Matrix

A variety of digital tools and software platforms are available to facilitate the use of a Priority Matrix in project management.

The Eisenhower Matrix, closely related to the Priority Matrix, divides tasks into four quadrants based on their urgency and importance. There are several apps specifically designed around this principle, offering a digital version of the matrix. These apps provide a straightforward interface for categorizing tasks, helping users focus on what's truly important and urgent. Features typically include task sorting, scheduling, and sometimes integration with other productivity tools.

Maximizing the Benefits of a Priority Matrix

To ensure the Priority Matrix remains an effective tool, adherence to best practices is crucial. Stakeholders must make regular updates, clearly communicate about priorities, and training for team members. Measuring the impact of a Priority Matrix on project success can be done through metrics such as project completion times, budget adherence, and team satisfaction rates, with continuous adjustments based on feedback.

Is it worth it?

Adopting the Priority Matrix is more than implementing a new tool; it's adopting a mindset that can revolutionize project management. By prioritizing tasks in a manner that maximizes efficiency and effectiveness, it sets the foundation for successful project completion. Adapting the Priority Matrix to meet the unique requirements of your projects fosters a culture of strategic prioritization and continuous improvement in project management practices.

via EngAust https://www.engaust.com.au/

March 26, 2024 at 04:30AM

Second-Screen Engagement at Conferences Invites Participation

https://www.engaust.com.au/2024/03/second-screen-engagement-at-conferences.html

With people being very busy and attention is power, with every extra lead a promoter gains making all the difference, conferences and seminars are always looking for new and exciting ways to keep hold of their audiences.

Second-screen technology, particularly within the conference market, is a ground breaking tool that has emerged to enable what was once just a passive audience now participate in the event. There is a very good account of what the experience is like from an actual attendee highlight the transformational effect of introducing second-screen engagement though conference apps. This articles covers the many benefits of this technology and how it changes the way people interact with an audience and, subsequently, how they learn.

a close-up of an individual attendee engaging with a second screen at a conference

Benefits of second-screen engagement There are several advantages that come from second-screen engagement. The first major advantage is that a two-way interaction is possible between the speaker and the audience. What differentiates conferences from classrooms is the interaction between the speaker and the audience. The traditional conferences are set up as a monologue where the speaker delivers his piece in front of the audience. The attendants, therefore, act as the receiver of this piece. This kind of learning about lack of interactive the audience only receives what is being offered thus make the learning passive. However, the second-screen kills this passivity by enabling the audience to interact with the presentation in real time. This is especially possible with features such live polls, questions and answers sessions, quizzes and importantly the availability of course materials.

Conferences utilizing second-screen technology report a 30-50% increase in audience participation rates. Interactive elements like polls, Q&A sessions, and quizzes significantly contribute to this boost, as they encourage attendees to engage actively with the content being presented.

Another added benefit to second screen technology is the personalized experience it can create. Since everyone learns in a different way, second screens offer an excellent opportunity to cater to all of the conference attendees’ learning preferences. Having a conference app enables participants to access additional resources, go further in depth on certain topics, and control the speed at which they learn; thus, allowing each participant to create their own experience at the conference fit for their unique and individual needs, making sure the topics being discussed are applicable to their daily lives.

Immediate Feedback and Analytics

The immediate feedback loop created by second-screen engagement is invaluable for both speakers and organizers.  Speakers get real-time insights into how well their audience is understanding and following along with their presentation, and can accordingly adapt their delivery and content on the fly.  Organizers, on the other hand, get a wealth of data from the interactions (poll responses, question themes, engagement levels) that highlights audience behavior and preferences, all of which can be used to make continual improvements to the event next time round.

Another way second-screen technology can be beneficial and useful is how that it can be used to build a community and network with others who are participating in the same conference. Often times conference apps will have features that allow you to connect with other people who are at the same conference who maybe you have never seen or met before, this could lead to make better connection with people to work with or just someone to bounce ideas off of in the future.

Example of second screen engagement at a conference

In an era where hybrid and virtual events are becoming the norm, second-screen engagement breaks down the constraints of physical space. Remotely attending participants experience the event just as those in the audience do— breaking down the barriers of distance, and extending the conference reach—providing insightful knowledge and networking opportunities for many who would otherwise be excluded.

Predictions for Second-Screen Technology Moving Forward

Integration of Augmented Reality (AR) and Virtual Reality (VR): The future of second-screen technology at conferences will likely see a deeper integration with AR and VR. This evolution will transform the attendee experience from simple screen interaction to immersive environments, allowing for even more engaging and impactful presentations.

Artificial Intelligence-Powered Personalization: As AI technology continues to advance, second-screen applications will become increasingly adept at offering personalized content and recommendations to attendees based on their behavior, preferences, and engagement levels. This shift will make conferences more tailored to individual learning and networking needs, significantly enhancing the value and effectiveness of the event for each participant.

The advent of second-screen engagement at conferences, a way for attendees to interact with sessions and presenters through their mobile devices, represents a dramatic shift in how knowledge is shared and consumed at professional gatherings. When placed in the hands of attendees, ubiquitous mobile technologies transform participants from passive listeners into engaged learners. Introduced at high-profile events like SxSW, more and more conference-goers have come to expect presenters to implement audience-response systems, mobile-friendly web applications, and more recently, second-screen tools – all which allow speakers to gauge, and respond to, their crowd’s questions and interests. The adoption of second-screen engagement tools will likely continue to rise as more and more conference organizers recognize the need to keep the focus of their events on learning and networking in the digital age.

via EngAust https://www.engaust.com.au/

March 20, 2024 at 06:31AM

How Spotify Transformed their Team Workflow Management

https://www.engaust.com.au/2024/03/how-spotify-transformed-their-team.html

The concept of team workflow management has become increasingly crucial for companies aiming to streamline their operations and enhance productivity. Essentially, team workflow management involves the systematic organization of tasks and the flow of information within a team, ensuring that work is conducted efficiently and effectively from inception to completion.

The importance of this concept in the modern workplace cannot be overstated, as it directly impacts a team's ability to deliver projects on time, maintain high-quality standards, and adapt to changing market demands.

Spotify is a company that fully realised the benefits of this concept.

But to full understand the benefits, we must understand the different types of team workflows.

Understanding Different Types of Team Workflows

Sequential Workflows

Sequential workflows represent a traditional approach to project management, where tasks are completed one after another in a predetermined order. This method is characterized by its linear progression, with each task depending on the completion of the previous one. Sequential workflows are best suited for projects with well-defined stages and clear deliverables at each step, such as manufacturing processes or software development lifecycles.

Parallel Workflows

In contrast to sequential workflows, parallel workflows allow multiple tasks to be executed simultaneously. This approach is beneficial for projects that require the collaboration of different departments or teams and can significantly reduce the time needed to complete a project. Parallel workflows are ideal for tasks that do not depend on the completion of others, enabling teams to work more flexibly and efficiently.

Agile Workflows

Agile workflows are designed to accommodate the dynamic nature of project environments, emphasizing flexibility, continuous improvement, and rapid response to change. This approach encourages iterative development, where projects are broken down into small, manageable components that are completed in short cycles or sprints. Agile workflows are particularly beneficial in software development, marketing campaigns, and other areas where requirements can change frequently or unpredictability is a factor.

Key Components of Effective Team Workflow Management

1. Task Identification and Delegation

Effective team workflow management begins with the accurate identification of tasks and the strategic delegation of responsibilities. Assigning roles based on individual skills, experience, and workload ensures that each team member can contribute effectively, maximizing the team's overall productivity and quality of work.

2. Communication Tools and Techniques

Clear and consistent communication is the backbone of successful workflow management. Utilizing the right tools (e.g., messaging apps, video conferencing, and AI software) and techniques (e.g., regular meetings, status updates) ensures that all team members are aligned on project goals, progress, and changes.

3. Monitoring and Reporting

To effectively manage a team's workflow, leaders must have mechanisms in place for monitoring progress and measuring performance. This involves the use of tools and metrics that provide real-time insights into each stage of the workflow, enabling timely interventions and adjustments when necessary.

Tools and Software for Team Workflow Management

The market offers a wide array of tools and software designed to facilitate team workflow management, including Asana, Trello, and Monday.com. Each platform offers unique features, pricing models, and user experiences, catering to different project needs and team sizes.

When choosing the right tool for your team, consider factors such as ease of use, integration capabilities, scalability, and the specific functionalities required to support your team's workflow.

Best Practices for Implementing Team Workflow Management

Best practices for implementing an effective team workflow management system include setting clear objectives and milestones, encouraging team collaboration and feedback, and regularly reviewing and optimizing workflow processes. By fostering a culture of continuous improvement and openness to change, teams can ensure their workflow management practices remain effective and aligned with their evolving needs.

One compelling real-world example of successful team workflow management can be seen in the transformation of Spotify, the renowned digital music service. Spotify’s innovative approach to workflow management, particularly its adoption of the Agile methodology and creation of "Squads," "Tribes," "Chapters," and "Guilds," has played a crucial role in its ability to rapidly adapt to changes in the music industry and user demands.

Agile Methodology at Spotify

Spotify's application of Agile practices is tailored to its unique needs, emphasizing autonomy, communication, and rapid iterations. Unlike traditional Agile workflows that may rely heavily on defined roles and rigid structures, Spotify’s model focuses on giving teams—known as Squads—the freedom to operate independently. Each Squad is responsible for a specific aspect of the Spotify product and is empowered to make decisions that best serve their area, promoting a faster and more responsive development process.

Squads, Tribes, Chapters, and Guilds

The organizational structure supporting this workflow is both intricate and flexible:

Squads are small, cross-functional teams that work autonomously on distinct features or components of the Spotify app. Each Squad acts like a mini-startup, with all the competencies needed to design, develop, test, and release their part of the product.

Tribes are collections of Squads that work on related areas of the product. The Tribe structure facilitates communication and resource sharing between Squads while still promoting independence and innovation.

Chapters are support groups within Tribes, consisting of members from different Squads who share similar skills or roles, such as backend developers or UX designers. Chapters help maintain high-quality standards and consistency across Squads.

Guilds are voluntary, company-wide groups that allow employees with shared interests or specialties to exchange knowledge and foster continuous learning.

Results and Impact

This organizational and workflow strategy has enabled Spotify to scale its operations effectively while maintaining a high pace of innovation and customer satisfaction. The flexibility of the model supports continuous improvement and adaptation, allowing Spotify to introduce new features rapidly, experiment with different approaches, and respond to emerging trends and technologies in the music streaming industry.

Lessons Learned

Spotify's experience highlights the importance of flexibility, autonomy, and a culture of continuous learning in successful team workflow management. By empowering teams, facilitating cross-functional collaboration, and encouraging innovation, companies can create an environment that not only adapts to change but thrives on it. Spotify’s approach provides a valuable blueprint for organizations looking to enhance their workflow management practices and drive sustainable growth in dynamic market conditions.

via EngAust https://www.engaust.com.au/

March 08, 2024 at 08:07AM

Elevating Your Workforce Management in the Engineering Sector

https://www.engaust.com.au/2024/03/elevating-your-workforce-management-in.html

 In the rapidly advancing field of engineering, successful workforce oversight is indeed the key to victory. Rather than simply finding capable employees, it is absolutely vital to oversee the cohort of your company's employees so as to create a group that will drive innovation, guarantee top-notch work and make their colleagues happy.

It is necessary to have an excellent workforce plan because of the crushing weight of projects in the field of engineering and the knotty lines of command in these companies.

If the engineering establishment's leaders make a workforce plan that is strategic in scope, they can encourage everyone who works there to be innovative and happy, with a small probability of leaving.

The Pillars of Advanced Workforce Management

Strategic Planning and Forecasting

The alignment of workforce management with overarching business goals cannot be overstated. Engineering leaders must employ sophisticated tools and techniques for demand forecasting, ensuring resources are optimally allocated to meet project requirements. This foresight enables the anticipation of project needs and the strategic positioning of talent where it can make the most significant impact.

Talent Acquisition and Development

Attracting and retaining top engineering talent is a competitive advantage. Beyond competitive salaries, engineering leaders must create an environment that promotes continuous learning and professional growth. Strategies include offering challenging projects, career advancement opportunities, and fostering a culture that values innovation and knowledge sharing.

Technology and Workforce Analytics

Technology plays a pivotal role in streamlining workforce management processes. From project management tools to advanced analytics, leveraging the right technology can provide invaluable insights into workforce dynamics, improve decision-making, and enhance overall efficiency. Analytics, in particular, can reveal patterns and trends that inform strategic workforce planning and operational adjustments.

Implementing Flexible Work Arrangements

The adoption of flexible work arrangements is increasingly seen as a critical component of modern workforce management. For engineering teams, this might include remote work, flexible hours, or compressed workweeks. Such flexibility can lead to significant improvements in productivity and employee well-being, although it presents challenges in coordination and communication that require innovative management solutions.

Enhancing Communication and Collaboration

Effective communication and collaboration tools are the lifeblood of successful engineering teams. Engineering leaders must foster a culture of openness and teamwork, leveraging technology to bridge gaps and facilitate seamless interaction. Success stories from the field often highlight the adoption of agile communication platforms and collaborative technologies that enhance project coordination and team synergy.

Performance Management and Employee Engagement

Setting clear performance metrics and tracking progress against them is crucial in engineering projects. Yet, beyond metrics, employee engagement and motivation are fundamental to sustaining high performance. Regular feedback, recognition programs, and opportunities for professional development play essential roles in maintaining a motivated and engaged workforce.

Navigating Workforce Management Challenges in Engineering

Engineering sectors present unique challenges in workforce management, from rapidly evolving project demands to the integration of cutting-edge technologies. Drawing lessons from case studies and industry best practices, engineering leaders can learn to anticipate these challenges, employing proactive problem-solving and crisis management strategies to navigate them effectively.

Leveraging Technology for Workforce Optimization

The landscape of workforce management technology is evolving rapidly, with AI and machine learning offering new opportunities for optimization. These technologies can automate routine tasks, provide predictive insights into project and team needs, and revolutionize talent management strategies. Staying abreast of these trends is crucial for engineering leaders looking to maintain a competitive edge.

Raising the status of workforce control in the engineering field means more than simply receiving fresh cut-and-dried tactics; instead, it entails actually producing an ambience in which advanced scheduling is esteemed, and the perennial improvised industrial technology. By embracing these tenets, a superior of administrators can exponentially amplify the productivity of his assignments, push the envelope of developmentalism, and cause happiness amongst his manpower to areas not at present thought of possible. Let us hear what you yourselves have accomplished or have suggested might be doable in the ever-reminder conversation regarding how people may be regulated and turn out as a better result than presently is. "The way things stand" stands in preference to "Mr. Presently," of course.

via EngAust https://www.engaust.com.au/

March 05, 2024 at 10:48AM

Email Marketing Strategies for Architects

https://www.engaust.com.au/2024/03/email-marketing-strategies-for.html

Considerations when operating in the realm of architecture, where the creation of strong relationships is as important as creating the buildings themselves, email marketing can be a substantial help to architects. Regardless of whether you work by yourself or as part of a small firm, the issue is the same: how does one express the true worth of their services, show off accomplishments, and keep a lasting effect on contacts and potential clients without having the head count specifically allotted to a marketing department? By looking to how email marketing can be accomplished by small marketing teams, we’ll dig into some insight architects could believe and follow in order to build stronger bonds, drive engagement and growing one’s clinical practice.

Understanding Your Audience

Before you dive into crafting emails, take a step back and consider who you're speaking to. Are they potential clients, existing clients, or perhaps a mix of industry peers? Understanding your audience is crucial in tailoring your message to meet their interests and needs. For architects, this could mean segmenting your email list to send targeted information about residential design to homeowners and architectural innovation to industry peers.

Crafting Compelling Content

Content is king in email marketing, and for architects, this presents a unique opportunity to showcase their work and thought leadership. Use your emails to share recent projects, design concepts, and insights into architectural trends. However, remember the golden rule from Westfield Creative: keep it concise. Your subscribers are likely busy professionals, so make every word count. A well-curated selection of images from your latest projects can speak volumes, engaging your audience visually while complementing your written content.

Personalization and Automation

Personalization goes beyond addressing your recipient by their first name. For architects, it's about resonating with your audience's specific architectural interests. If a segment of your list showed interest in sustainable design, tailor your content to dive deeper into this topic. Automation tools can help you schedule these personalized emails efficiently, ensuring your message reaches your audience at the right time without constant manual intervention.

Regular and Consistent Communication

Consistency is key in keeping your audience engaged and building a strong email marketing foundation. Decide on a frequency that is manageable for you—be it weekly, bi-weekly, or monthly—and stick to it. This regular touchpoint not only keeps your audience informed but also reinforces your brand presence in their minds.

Mobile Optimization

With the majority of emails now being opened on mobile devices, architects must ensure their email designs are mobile-friendly. This means short subject lines, concise content, and images that load quickly and adjust to various screen sizes. A mobile-optimized email ensures your beautiful designs are displayed correctly, no matter how your audience chooses to view them.

Leveraging Analytics

Utilizing analytics is non-negotiable for effective email marketing. Track open rates, click-through rates, and engagement metrics to understand what content resonates with your audience. For architects, this could mean identifying which project showcases or design insights drive the most engagement, allowing you to refine your content strategy over time.

Building Your Email List

An email list is an architect's most valuable marketing asset. Encourage sign-ups through your website, social media channels, and at industry events. Offering something of value, such as an exclusive design guide or insights report, can incentivize potential subscribers to join your list.

Engaging Subject Lines and CTAs

Your email's subject line is the first impression you make on your recipient, so make it count. Use engaging, curiosity-piquing subject lines that promise value. Similarly, clear and compelling calls-to-action (CTAs) can guide your audience to the next step, whether it's viewing your portfolio, scheduling a consultation, or reading your latest blog post.

Final Thoughts

Email marketing goes beyond being a promotion for architects. As an architect, it allows you to build relationships with clients and potential clients, and allow them to see your portfolio. It is a chance to share your unique perspective on architecture. Through an email newsletter, architects can become visible thought leaders in topics that matter to their clients. To achieve this, architects must commit to a few small best practices. Know your audience – your clients and potential clients. Deliver value – be a great architect and share your expertise. Be consistent and show up in people’s inboxes.

via EngAust https://www.engaust.com.au/

March 01, 2024 at 08:39AM

Stephen Gumley: A Pillar of Australian Engineering and Public Service

https://www.engaust.com.au/2024/02/stephen-gumley-pillar-of-australian.html

Stephen Gumley has etched his name in the annals of Australian engineering and public service with a career that has spanned several decades. His work has left an indelible mark on the country's defense capabilities and infrastructure. Recognized for his distinguished service, Gumley was honored as an Officer of the Order of Australia (AO), a testament to his significant contributions and leadership in the field.

By Australian Government, Department of Defence, Public Domain, Link

I. Early Life and Education

Stephen Gumley's journey began with a passion for engineering rooted in his early years. His academic path was characterized by a rigorous pursuit of knowledge, culminating in advanced qualifications in engineering. This foundation laid the groundwork for a career marked by innovation and leadership.

II. Professional Career

A. Career Trajectory

Gumley's professional odyssey is a narrative of ascending through ranks to pivotal roles that shaped Australia's engineering and defense landscape.

B. Key Roles and Achievements

CEO of the Defence Materiel Organisation (DMO) Under his stewardship, the DMO saw significant advancements in Australia's defense capabilities, enhancing the nation's security and technological edge.

CEO of Australian Submarine Corporation At the helm, Gumley spearheaded initiatives that propelled Australia to the forefront of submarine technology and maritime defense.

Involvement with TasWater Serving on the Board, his insights and leadership contributed significantly to the improvement of Tasmania's water and sewerage services, impacting the community positively.

C. Consulting and Advisory Roles

Affiliation with AMOG Consulting Gumley's role at AMOG Consulting further solidified his reputation as a leading mind in engineering consulting, where his expertise drove advancements in various sectors.

Advisory Positions His counsel in numerous advisory capacities has influenced the direction of engineering and public service policies, leaving a lasting impact on the industry.

III. Awards and Recognitions

A. Officer of the Order of Australia (AO)

This prestigious award highlights Gumley's extensive contributions and unwavering commitment to his field, marking a pinnacle of recognition for his service.

B. Other Accolades

Throughout his career, Gumley has been the recipient of numerous honors, each reflecting his dedication and impact across the spheres of engineering and public service.

IV. Contributions to Engineering and Public Service

Gumley's legacy is not just in the projects he led or the organizations he shaped but in the broader impact of his work on Australian engineering and public service. His vision and leadership have propelled significant advancements in these areas, benefiting the nation as a whole.

V. Stephen Gumley Today

Currently, Gumley continues to engage with the industry, lending his expertise and insights to foster the next generation of engineering and public service leaders. His ongoing roles and contributions ensure that his influence remains potent and relevant.

VI. Conclusion

Stephen Gumley's career and legacy are a testament to the power of dedication, leadership, and vision in driving progress. As he continues to mentor and lead, his contributions will undoubtedly shape the future of Australian engineering and public service for years to come.

VII. References

For further information on Stephen Gumley's career and contributions, the following sources offer comprehensive insights:

Wikipedia page on Stephen Gumley

LinkedIn profile of Steve Gumley

TasWater Board and Representatives

AMOG Consulting Announcement

via EngAust https://www.engaust.com.au/

February 29, 2024 at 09:22AM

Facebook Ads for Engineering Firms

https://www.engaust.com.au/2024/02/facebook-ads-for-engineering-firms.html

Creating compelling promotional material on Facebook for engineering companies requires a comprehensive understanding of visuals. Through an examination of the advantages of both video and image advertising, this guide helps engineering firms to bolster their promotional strategy on the platform by tapping into the unique visual strengths and weaknesses of both art forms.

The Power of Visual Content in Facebook Ads

Visual content is a cornerstone of effective Facebook advertising. It captures attention, conveys messages quickly, and can significantly increase engagement rates. For engineering firms, the choice between videos and images in ads is pivotal, reflecting the firm's brand, the complexity of the message, and the target audience's preferences.

Videos: A Dynamic Way to Showcase Engineering Innovations

Advantages:

Complexity Made Simple: Videos allow engineering firms to simplify complex concepts, showcasing their projects, technologies, and processes in an easily digestible format.

Higher Engagement: Videos tend to have higher engagement rates. They can tell a compelling story, demonstrating the impact and innovation behind engineering projects.

Greater Reach: Facebook's algorithm often favors video content, potentially increasing the reach of your ads.

Considerations:

Production Costs: High-quality videos can be costly and time-consuming to produce, requiring professional equipment and editing skills.

Attention Span: With the average viewer's attention span dwindling, it's crucial to capture interest within the first few seconds of your video.

Images: A Clear and Concise Visual Statement

Advantages:

Cost-Effective: Images are generally less expensive and faster to produce than videos, making them accessible for firms of all sizes.

Focused Messaging: A well-designed image can convey a specific message or highlight a particular aspect of an engineering project succinctly.

Versatility: Images can be easily adapted for different segments of your target audience, allowing for more personalized ad campaigns.

Considerations:

Limited Narrative: Unlike videos, images cannot convey a narrative or complex processes as effectively, potentially limiting the depth of your message.

Engagement Rates: While impactful, images generally garner lower engagement rates than videos, which could affect the overall reach and effectiveness of your campaign.

Tailoring Your Strategy to Your Audience

The decision between using videos or images should be influenced by your specific target audience and the objectives of your campaign. Consider conducting A/B testing with both media types to understand what resonates best with your audience. For instance, introductory ads might perform better with engaging videos, while specific product promotions may benefit from the focused messaging of images.

Best Practices for Engineering Firms

Highlight Innovation: Whether through video or images, emphasize the innovation and impact of your engineering projects.

Focus on Quality: High-quality visuals are crucial. Invest in professional production to ensure your visuals reflect the excellence of your firm.

Engage with Storytelling: Use videos to tell stories about your projects, processes, and people. For images, use captions to add context and depth to the visual content.

Test and Optimize: Continuously test different ad formats, messages, and visual styles to see what performs best, and optimize your campaigns accordingly.

Once engineering firms opt to enter the realm of Facebook promotion, their between pick the video promotion or a photo goes outside a mere question of financing—this around affectively proportioning their proposition's values. It means realizing all the cons and pros videos and photos embrace—things that build booming interest and raise attention, so promoting projects equals goods exchange deals in a world of business.

When considering using Facebook advertising, engineering firms must decide on which option would work best to create the most impact. They must weigh the decision carefully between using videos and images. Creating advertisements into a Facebook news feed is about making sure that they are getting noticed, but getting them noticed isn't the only goal; what's important is giving someone a reason to desire that product. Not only that, but it is a way to visually engage the audience, and it is one of the best distribution strategies.

via EngAust https://www.engaust.com.au/

February 28, 2024 at 10:32AM