To understand how this is possible, we first need to understand how it occurred. If you want to win at something as complex as startups, you have to understand the game behind the game—in this case, the funding dynamics.
Everyone working in venture capital is smart. You don’t get to play the game of high finance without having some amount of capability. The VC product becoming subpar isn’t the result of stupid decisions or people ignoring obvious data. It’s the result of multiple parties making individually rational choices that have resulted in systemic levels of risk.
This is never how it actually happens, but you get the idea. Startups should receive risk capital to literally derisk certain aspects of the business.
It’s tempting to subscribe to the heroic stereotype of venture capital: the lone contrarian, bucking social convention, and investing in entrepreneurs when no one else believes in them is the mythos of the VC. Unfortunately, this tale wildly diverges from reality.
If you want to build anything less than a $50B company, this product is not meant for you. To be fair, this venture product does work for some! It is still a good way to make money if you’re building or funding enormous companies. But the product continues to move upmarket and is abandoning significant fiscal opportunity. What is more important is that it doesn’t work for most companies.
If you have accepted venture capital you only have two options: shut down the business or pivot. This is the case even if you have a solid business that would comfortably be a $20 million-plus revenue enterprise. Again we are left looking for an alternative to traditional venture capital because these businesses deserve more options.
The original name for venture capital was adventure capital. Technology’s life-giving veins used to be lined with copper and silicon. It was the spark of the soldering gun, the ring of the hammer that were the sensory signals of Silicon Valley. In dilapidated workshops and musty garages, tinkerers tried to make cool stuff and see where that took them.