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Notion describes itself as "a bottomless bin of building blocks. Every page you create in Notion will be composed of many "blocks," in the same way a LEGO castle is composed of many LEGO bricks

Each Notion template is like a SaaS app of its own, created by Notion or the Notion community. Notion template creators have the opportunity to monetize their templates. Users can select a starting template amongst hundreds of options and customize it for their or their team’s specific needs.

Microsoft is one of Notion’s biggest competitors. Microsoft launched a direct competitor to the collaborative all-in-one workspace called Microsoft Loop in November 2021. While Microsoft Loop’s initial traction is unclear, it could follow a similar trajectory to Microsoft Teams competing with Slack. After launching in 2016, Microsoft Teams surpassed Slack in DAUs by 2019, reaching 20 million compared to Slack’s 12 million.

Notion successfully achieved a product pivot in 2015 when Ivan and Simon stopped building a product they thought the world would benefit from and listened to their community to tell them what to make.