J-Curves
Why do SaaS companies raise so much money even when they aren't "profitable"? The answer is in the J-curve – a useful tool for understanding upfront investment across a variety of disciplines. All other things equal, the greater the initial investment, the greater the eventual growth rate is.Imagine you're selling an enterprise software product. You need to hire sales people to sell it. However, they won't immediately be effective – they need 12 months to ramp up to hit their target quotas. In