Open Social

Open Social

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What’s Next Google? (You Won the Battle, What About the War?) « SmoothSpan Blog
What’s Next Google? (You Won the Battle, What About the War?) « SmoothSpan Blog
Google’s OpenSocial API for Social Networking applets looks like a fabulous coup, particularly after the surprise second shoe dropped and MySpace jumped on the OpenSocial bandwagon.  Suddenly it seemed that Facebook was surrounded with nowhere to turn.  But it’s important to remember that Google has only won one battle and not the war.
·web.archive.org·
What’s Next Google? (You Won the Battle, What About the War?) « SmoothSpan Blog
Tim Anderson’s ITWriting - Tech writing blog » OpenSocial: where’s the identity story?
Tim Anderson’s ITWriting - Tech writing blog » OpenSocial: where’s the identity story?
The media is ga-ga right now about Google’s OpenSocial story but most accounts are missing the key question here, which is about identity rather than APIs. An honourable exception is David Berlind - one of my top 10 tech journalists - who posed an interesting question at a press briefing but received an incomplete answer (a common experience). He asked how identities are mapped between containers.
Further, if I sign into a new container site, the big barrier to entry is that I have to recreate a friends network on this new site. Some sites workaround this problem in the crudest possible way. You have to give the new container site your username and password for some other container, and it pretends to be you and sucks out your existing contacts.
There are several implications. First, the impact of OpenSocial on Facebook is probably less than some are implying. Facebook’s advantage is its bank of existing accounts and relationships. MySpace has lots of these too; but the arrival of OpenSocial has not changed that fact.
OpenSocial could evolve some federated way to unite identities. Or Google could try to make its Google Account system the center of our digital lives.
The identity wars matter more than the API wars.
·web.archive.org·
Tim Anderson’s ITWriting - Tech writing blog » OpenSocial: where’s the identity story?
Privacy groups challenge social networking plans - San Jose Mercury News
Privacy groups challenge social networking plans - San Jose Mercury News
Two Washington-based public interest groups called on the Federal Trade Commission Wednesday to investigate the data collection practices of social networks, as Google announced a new set of software standards designed to make it easier for outside developers to tailor applications for those
Adam Nash, senior director of product at LinkedIn, which is used by professionals, said the service is committed to protecting privacy and will let users decide who has access to their data. "We will have settings that let you control how much information you share with an application," he said.
Details of Google's "Open Social" alliance, to be formally unveiled today, and Facebook's anticipated "SocialAds" initiative suggest that the Web's great corporate powers are poised to use mountains of personal data to help advertisers target customers.
But security experts say the advertising war could also open a Pandora's box, unleashing personal data in ways consumers never suspected. The collateral damage could include greater potential for identity theft, tainted reputations and extortion.
The potential is "Orwellian," said Michael Fertik, founder and chief executive of ReputationDefender, a Menlo Park-based company. "When you have a lot of traffic that comes from identifiable IP (Internet protocol) addresses that exhibit a lot of trackable behavior, you generate a staggering amount of rather specific information about individual users as well as classes of users. And in many social networks, the greatest part of their value is to identify users by name."
But consumers, he said, have reason to worry once companies share data with partners. "The danger is not in advertising. The danger is in the bonanza of information that is available," Fertik said.
·web.archive.org·
Privacy groups challenge social networking plans - San Jose Mercury News
Google I/O 2009 - Google Data APIs & OAuth for OpenSocial..
Google I/O 2009 - Google Data APIs & OAuth for OpenSocial..
Google I/O 2009 - Using Google Data APIs and OAuth to Create an OpenSocial Gadget Monsur Hossain, Eric Bidelman -- Contents -- 1:06 - Building an iGoogle gadget to talk to Google Services (Blogger) 1:35 - Issues with acessing private data in JS 2:45 - Solution: Use OAuth Proxy in iGoogle 3:01 - OAuth Proxy + iGoogle Technology Stack 3:44 - Basics of OAuth 7:00 - Issues with using OAuth in JS 7:50 - OAuth Proxy overview 9:03 - Enabling OAuth in a gadget 11:15 - Building a Gadget - gadget design 12:41 - Building a Gadget - presentation layer 14:40 - Demo: Blogger Post Gadget 16:55 - fetchData() using OpenSocial JS APIs 21:57 - Creating the magic OAuth popup window handler 21:49 - Making things easier: Google Data JS client library 22:32 - fetchData() using the Google Data JS APIs 25:28 - JS to post data to Blogger 27:32 - What the Oauth Proxy is doing behind the scenes 31:20 - More Demos! 33:35 - Wrap up. What did we learn? 34:48 - Q&A -- End -- Thanks to the new OAuth Proxy, developers can write JavaScript gadgets for OpenSocial containers that can securely access Google Data APIs. But did you ever wonder what goes on behind the scenes? This session will present a walkthrough of an OpenSocial gadget and will explain the components and their interactions that make such secure access possible. For presentation slides and all I/O sessions, please go to: code.google.com/events/io/sessions.html
·m.youtube.com·
Google I/O 2009 - Google Data APIs & OAuth for OpenSocial..
Google Open Social Mobile Application Development | Android App Developers
Google Open Social Mobile Application Development | Android App Developers
Raise your monetization from opening till end, Google opensocial applications are designed and planned by professional opensocial developers,SocialFactory offers Google pensocial appplications and applications development services for you and your brand need.
·socialfactory.net·
Google Open Social Mobile Application Development | Android App Developers
Keeping up with Google OpenSocial | Ignite Social Media
Keeping up with Google OpenSocial | Ignite Social Media
Ok, maybe you've heard rumblings of Google's wanting to "out open" Facebook? Well, today, Google announced the release of a set of tools (APIs) that will enable developers to easily create applications (widgets) that will work on any participating network. As of this writing, the list of social network partners include Orkut (of course), Hi5, Salesforce, LinkedIn, Ning, Plaxo, Friendster, Oracle and, just announced, MySpace (wow!).
·ignitesocialmedia.com·
Keeping up with Google OpenSocial | Ignite Social Media
Facebook Busted in Clumsy Smear Attempt on Google
Facebook Busted in Clumsy Smear Attempt on Google
The social network secretly hired a PR firm to plant negative stories about the search giant, The Daily Beast's Dan Lyons reveals—a caper that is blowing up in their face, and escalating their war.
Last month, Google CEO and cofounder Larry Page sent out a memo telling everyone at Google that social networking was a top priority for Google—so much so that 25 percent of every Googler’s bonus this year will be based on how well Google does in social.
·web.archive.org·
Facebook Busted in Clumsy Smear Attempt on Google
How Facebook Enables The Google Social "Scraping" It's Upset About
How Facebook Enables The Google Social "Scraping" It's Upset About
I wrote a very long examination of the issues that Facebook employed a PR firm to publicize, about how Facebook feels Google may be violating privacy with
We wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles—just as Facebook did not approve of use or collection for this purpose.
·searchengineland.com·
How Facebook Enables The Google Social "Scraping" It's Upset About
Diaspora Unveils its Open Social Code
Diaspora Unveils its Open Social Code
The developers behind Diaspora, the social network aiming to build an open source Facebook clone, and maybe steal some of the giant’s thunder, have released their first bit of actual code. The goal behind the Diaspora project is to create a social network that puts users in charge of their own data. As the developers \[…\]
·wired.com·
Diaspora Unveils its Open Social Code
Google: As Open As It Wants To Be (i.e., When It's Convenient)
Google: As Open As It Wants To Be (i.e., When It's Convenient)
In two weeks, we've had two "open" initiatives from Google: OpenSocial, to free social networking data from behind the Facebook walled garden and the Open
That large index gives Google a huge advantage over rivals. It knows more about what’s on the web than anyone else. So why not share? Why not start an Open Index Alliance where there’s a coordinated effort to crawl and index all the documents in the world, allowing anyone to tap into the raw data?
The OCA was started in 2005 as a rival to Google’s book scanning efforts, with Yahoo and Microsoft as major backers but the Internet Archive also participating and leading as a neutral party. Of course, Internet Archive founder Brewster Kahle has had plenty of non-neutral things to say about Google’s book scanning efforts, concerned that Google is gobbling too much up for its own.
·searchengineland.com·
Google: As Open As It Wants To Be (i.e., When It's Convenient)
Google To Pressure Facebook To "Free" Social Data & Planning Google Earth World?
Google To Pressure Facebook To "Free" Social Data & Planning Google Earth World?
Finally, as Mike says, since you’re being all open sounding, that gives you leverage to say other social networks should be open, so that their data can flow into you. That’s handy if you’re Google and freaking out that Facebook seems to have a huge graph in your major market (the US), where you are now behind. Plus, it’s handy when people are feeling kind of all social overloaded and you think there might be a groundswell of support that Facebook should open up.
·web.archive.org·
Google To Pressure Facebook To "Free" Social Data & Planning Google Earth World?
OpenSocial: Led By Google, Social Networks Band To Take On Facebook
OpenSocial: Led By Google, Social Networks Band To Take On Facebook
As expected, the much-discussed Google social play turns out to be an alliance with other companies to open up social networks and their data to
“It is going to forestall Facebook’s ability to get everyone writing just for Facebook,” said a person with knowledge of the plans who asked to remain anonymous because he was not authorized to speak on behalf of the alliance. The group’s platform, which is called OpenSocial, is “compatible across all the companies,” that person said.
·searchengineland.com·
OpenSocial: Led By Google, Social Networks Band To Take On Facebook
Google To Close Social Graph API, Not OpenSocial | MarTech
Google To Close Social Graph API, Not OpenSocial | MarTech
Has good links.
Back in 2007, worried that too much of the web’s social information was being locked behind Facebook’s walls, Google launched OpenSocial. It was designed to be an “open” way of sharing social data, as the Open Social home page says:
·martech.org·
Google To Close Social Graph API, Not OpenSocial | MarTech
Open and Shut
Open and Shut
Let’s put the old “open beats closed” axiom to bed.
·daringfireball.net·
Open and Shut
Full audio of MySpace/Google/Flixster news conference; Also, how is identity handled? | Between the Lines | ZDNet.com
Full audio of MySpace/Google/Flixster news conference; Also, how is identity handled? | Between the Lines | ZDNet.com
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
I sure hope, as Bob says, that a Google Account isn't the only key to cross service mapping. Isn't OpenID supposed to resolve this need for centralized authentication?
·web.archive.org·
Full audio of MySpace/Google/Flixster news conference; Also, how is identity handled? | Between the Lines | ZDNet.com
» OpenSocial - a first enterprise take | Irregular Enterprise | ZDNet.com
» OpenSocial - a first enterprise take | Irregular Enterprise | ZDNet.com
Dennis Howlett analyzing the issues faced by senior business practitioners who work with enterprise software.
The question of identity management was fluffed. I could get no more sense than David Berlind on this central issue. OpenID anyone? No enterprise is going to allow applications onto their networks that don’t have clear, unequivocal and auditable ID management policies. This is now an issue the Mercury News says privacy activists have pounced upon. How does it get resolved?
·web.archive.org·
» OpenSocial - a first enterprise take | Irregular Enterprise | ZDNet.com
» Google’s OpenSocial: Strategy, money and the art of war, err APIs | Between the Lines | ZDNet.com
» Google’s OpenSocial: Strategy, money and the art of war, err APIs | Between the Lines | ZDNet.com
A decade ago, the approach to thwart an upstart was to bundle, give product away for free and use your girth to squash a smaller rival. Think Microsoft meets Netscape. Today, it’s a different game. Open protocols rule. The end game is still the same though. Under the guise of being open you can line up every competitor of a rival and still potentially squash the upstart. You think MySpace is really doing OpenSocial for the greater good? Of course not, MySpace is scared to death of Facebook’s growth rates.
APIs are great and they get developers jazzed, but they don’t mesh all that well with my prism of the world. I’m more of a business strategy, art of war, follow the money type of guy. Luckily, this OpenSocial effort has a big chunk of all of the above. Google is really deploying an art of the API strategy and where things go from here is going to be worth watching.
True–to a degree. Google is really surrounding Facebook, trying to rope off Microsoft’s ad network, which powers Facebook, and grab more inventory for its own network. It’s not a zero sum game, but the strategy is notable. The OpenSocial initiative by its very nature implies that Google and its merry band of social sites is open (therefore good) and Facebook is more closed (less good). That’s why you’re getting these AOL-Facebook analogies as Marc Andreessen notes are off the mark.
·web.archive.org·
» Google’s OpenSocial: Strategy, money and the art of war, err APIs | Between the Lines | ZDNet.com
Facebook, Your Move | TechCrunch
Facebook, Your Move | TechCrunch
Not so fast, Mike. The anti-Facebook coalition piling onto Google's OpenSocial platform does not constitute checkmate for Google just quite yet. These are
·techcrunch.com·
Facebook, Your Move | TechCrunch
OpenSocial: Three Big Concerns
OpenSocial: Three Big Concerns
The Google-lead initiative called OpenSocial is all the buzz this week with anyone interested in online innovation, but beyond all the enthusiasm there are a number of questions that ought to be asked more visibly than they have been so far. OpenSocial is a hugely ambitious project that would tie together Google, MySpace and numerous other social…
·readwrite.com·
OpenSocial: Three Big Concerns