8: How Stigma Emerges and Mutates: The Case of Long COVID Stigma
This chapter extends thinking about how stigmas emerge and change over time, arguing that a dynamic network theory best reflects the complex, local, and global processes of stigma change. At the core of ‘stigma mutation’ are three dimensions of stigma (Farrimond, 2021): lineage (how stigma emerges in relation to histories and other stigma); variation (how stigma changes in relation to culture or location); and strength (how stigma intensifies and/or weakens over time). The chapter argues that these dimensions are interrelated dynamically, allowing for multiple connections which are predictable (territorialised) and unpredictable (de-territorialised). This theory enables an understanding of why stigmas cluster around already marginalised groups, but also of how unexpected connections or events can disrupt stigma. This theory is illustrated using the example of long COVID stigma, which has emerged out of COVID-19 stigma, but has its specific lineage, variations, and strengths at this cultural moment.