I used the o word last week and it hit a few nerves. Ontologies bring context. But then context engineering is very poorly understood. Agent engineers speak about it, expect everyone is doing it, know but almost everyone is winging it. Here's what context engineering is definitely not - ie. longer prompts. What it actually is - the right information, with the right meaning, at the right time. Not more but the right information with the right meaning. Sounds super abstract. That's why a brief video that actually breaks down how to load context. Okay. Not brief. but context needs context.