SERP Analysis with the help of AI
SERP analysis is an essential step in the process of content optimization to outrank the competition on Google. In this blog post I will share a new way to run SERP analysis using machine learning and a simple python program that you can run on Google Colab. SERP (Search Engine Result Page) analysis is part of keyword research and helps you understand if the query that you identified is relevant for your business goals. More importantly by analyzing how results are organized we can understand how Google is interpreting a specific query. What is the intention of the user making that search?What search intent Google is associating with that particular query?The investigative work required to analyze the top results provide an answer to these questions and guide us to improve (or create) the content that best fit the searcher. While there is an abundance of keyword research tools that provide SERP analysis functionalities, my particular interest lies in understanding the semanti