As the demands and preferences of online college students grow, social media and marketing are significantly influencing their enrollment decisions. | As the demands and preferences of online college students grow, social media and marketing are significantly influencing their enrollment decisions. Marketing platforms and social media channels are playing a paramount role on today’s online undergraduate and graduate students. EducationDynamics’ 12th Annual Online College Students Report 2023 reveals who is enrolling in online programs and what drives enrollment decisions.