In a recent survey by Tyton Partners, nearly one in three college students reported being a regular user of generative AI. And 51% of students said they will continue to use generative AI writing tools, even if prohibited by their instructor or institution.

As the demands and preferences of online college students grow, social media and marketing are significantly influencing their enrollment decisions. | As the demands and preferences of online college students grow, social media and marketing are significantly influencing their enrollment decisions. Marketing platforms and social media channels are playing a paramount role on today’s online undergraduate and graduate students. EducationDynamics’ 12th Annual Online College Students Report 2023 reveals who is enrolling in online programs and what drives enrollment decisions.

Some ed-tech experts say the need to close the digital divide will only grow more urgent as Internet-based artificial intelligence tools become commonplace in schools and universities.