Typography

A complete typography master course in the form of an interactive visual checklist.

What does visual hierarchy mean in typography? Visual hierarchy matters in the case of typography more than anywhere else, because it has a critical influence on the design project in general. The reason for this is that visual hierarchy in...

And how to turn into one

Good graphic design doesn’t happen by mistake, and neither does clever font marriage. Use this guide to font pairing to create your own beautiful designs.

There is a similar question here whose answer in essence says: The height - specifically from the top of the ascenders (e.g., 'h' or 'l' (el)) to the bottom of the descenders (e.g., 'g' or 'y')