Opposition MPs want the House of Commons ethics committee to investigate the Public Health Agency of Canada's decision to collect data from millions of mobile phones to understand travel patterns during the COVID-pandemic.

Analysis of cellphone data shows no change in movement from areas targeted by restrictions to neighbouring regions during COVID-19.

Your phone could very well save your life during an emergency.

Ontario's Amber Alert system risks alienating the public by issuing alerts, sometimes late at night, that people perceive they cannot usefully respond to, an expert argues. Read the story on CTVNews.ca

It’s true that most consumer searches originate with Google and other search engines and that consumers often find the information they need in third-party properties like Google Maps, Yelp, and Tr…

Context over coordinates. That’s the premise behind a new standard universal location ID called Placekey, which launches publicly today. By offering a standard for identifying any physical place…

Location is a prime indicator of our interests, purchase habits, and daily behaviors. Where we go defines who we are, and in the Covid-19 world, location continues to tell that story, even if the s…

GroundTruth’s new Covid-19 Insights tracker gives brands a way to track foot traffic down to the zip code level. The tracker is updated weekly, with the ability to search for daily foot traffic acr…

The FCC proposed fines against the four largest wireless carriers in the United States for allegedly selling access to their customers' location information without taking reasonable measures to protect against unauthorized access.

With the regulations and changes that limit marketers’ ability to reliably track users, location marketing must evolve. Push marketing is likely to become less effective as brands continue to…

The location intelligence sector is in flux. Given legislation like GDPR and CCPA, as well as more impactful but less-discussed factors like mobile platform updates, there’s a new set of challenges for collecting consumer movement data. This was a key theme at Localogy’s Place conference and since. Through requisite analyst diligence and speculation that’s ensued, […]

Denny’s is starting to measure how much online activity helps drive customers to its restaurants with Yelp’s new first-party attribution tool. Yelp Store Visits (YSV) uses opt-in location information…

Location is among the types of data consumers are most likely to weigh disclosing based on the utility of the scenario. Asked about eight different types of data, including marital status, social s…

When it comes to location data specifically, Senior VP of Product Josh Cohen is seeing Foursquare’s partners put more emphasis on the quality of data. The company’s partners are developing more sop…

The availability of location and positioning can actually be a matter of life and death in certain situations.

Disruptions across global supply chains reveal demand for location intelligence to improve asset tracking, logistics, and ETAsGartner, Inc. predicts “50%...

This goes beyond simply not trusting location data for cybersecurity authentication. Geolocation is now used for a wide range of business reasons — but it shouldn’t be.

As the ultrafast delivery craze heats up, delivery startups are leaning into location intelligence software to optimize operations.