How Z-Axis is Set to Level Up Localized Marketing Post-Covid
The margin for error is thin and every dollar counts. Accuracy and precision are top of mind, as advertisers continue to long for reliable data to make the most strategic decisions in their adverti…
Sadly, IT can no longer trust geolocation for much of anything
This goes beyond simply not trusting location data for cybersecurity authentication. Geolocation is now used for a wide range of business reasons — but it shouldn’t be.