There’s a lot of chat, and a lot of reports out (I’ll get around to listing them when I take the time to…) regarding the potential use of phone apps of various flavours regarding …
Huawei Map Kit vows to improve location-based service outside China
Huawei is in talks with global partners such as TomTom to help developers outside China implement personalised map displays and interactivity as well as improving the overall location-based service experience of their apps.
IIT Roorkee develops mobile app to track Covid-19 patients in quarantine - tech
This app can track suspected patients who have been quarantined by setting up a geo-fence around them. If they move out of that radius, the app will alert authorities
With consumers today asking for more authentic, personalized experiences, the German apparel manufacturer PUMA recently launched an outdoor campaign that involved audience targeting, programmatic c…
New Brandify Survey Reveals Consumer Habits in Local Search
For Brandify’s local search consumer survey, consumers were asked to name the tools they’ve used in the last 30 days to find information about businesses nearby. Though a vast majority of 77%…
FCC proposes fines against T-Mobile, AT&T, Verizon, Sprint
The FCC proposed fines against the four largest wireless carriers in the United States for allegedly selling access to their customers' location information without taking reasonable measures to protect against unauthorized access.
Over the years, geofencing has been used to boost a variety of processes. Geofencing lets you create virtual parameters around a certain area. The technology is increasing day by day and making its way into different industries. Let’s take a look at some of the uses of geofencing: Asset monitoring Geofencing plays an […]
So, should you make your story map accessible? YES! It can be required by law (depending on where you work), but even when it’s not, it is the right thing to do. Out-of-the-box accessibility -ArcGIS StoryMaps has many important accessibility functions built right in.
Privacy Regulations Shift Location-Based Approaches from Push to Pull Marketing
With the regulations and changes that limit marketers’ ability to reliably track users, location marketing must evolve. Push marketing is likely to become less effective as brands continue to…
The location intelligence sector is in flux. Given legislation like GDPR and CCPA, as well as more impactful but less-discussed factors like mobile platform updates, there’s a new set of challenges for collecting consumer movement data. This was a key theme at Localogy’s Place conference and since. Through requisite analyst diligence and speculation that’s ensued, […]
Denny’s Connects Digital Presence to Foot Traffic With Yelp
Denny’s is starting to measure how much online activity helps drive customers to its restaurants with Yelp’s new first-party attribution tool. Yelp Store Visits (YSV) uses opt-in location information…