Geospatial & LBS Tech News

Geospatial & LBS Tech News

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Fragment: Towards the Age of Coveillance?
Fragment: Towards the Age of Coveillance?
There’s a lot of chat, and a lot of reports out (I’ll get around to listing them when I take the time to…) regarding the potential use of phone apps of various flavours regarding …
·blog.ouseful.info·
Fragment: Towards the Age of Coveillance?
Huawei Map Kit vows to improve location-based service outside China
Huawei Map Kit vows to improve location-based service outside China
Huawei is in talks with global partners such as TomTom to help developers outside China implement personalised map displays and interactivity as well as improving the overall location-based service experience of their apps.
·www.iol.co.za·
Huawei Map Kit vows to improve location-based service outside China
PUMA Goes Big with OOH Ad Campaign
PUMA Goes Big with OOH Ad Campaign
With consumers today asking for more authentic, personalized experiences, the German apparel manufacturer PUMA recently launched an outdoor campaign that involved audience targeting, programmatic c…
·streetfightmag.com·
PUMA Goes Big with OOH Ad Campaign
New Brandify Survey Reveals Consumer Habits in Local Search
New Brandify Survey Reveals Consumer Habits in Local Search
For Brandify’s local search consumer survey, consumers were asked to name the tools they’ve used in the last 30 days to find information about businesses nearby. Though a vast majority of 77%…
·streetfightmag.com·
New Brandify Survey Reveals Consumer Habits in Local Search
Role of geofencing in marketing
Role of geofencing in marketing
Over the years, geofencing has been used to boost a variety of processes. Geofencing lets you create virtual parameters around a certain area. The technology is increasing day by day and making its way into different industries. Let’s take a look at some of the uses of geofencing: Asset monitoring Geofencing plays an […]
·www.geospatialworld.net·
Role of geofencing in marketing
How to write accessible story map content
How to write accessible story map content
So, should you make your story map accessible? YES! It can be required by law (depending on where you work), but even when it’s not, it is the right thing to do. Out-of-the-box accessibility -ArcGIS StoryMaps has many important accessibility functions built right in.
·www.esri.com·
How to write accessible story map content
2020 Location-Intelligence M&A: It's Already Happening
2020 Location-Intelligence M&A: It's Already Happening
The location intelligence sector is in flux. Given legislation like GDPR and CCPA, as well as more impactful but less-discussed factors like mobile platform updates, there’s a new set of challenges for collecting consumer movement data. This was a key theme at Localogy’s Place conference and since. Through requisite analyst diligence and speculation that’s ensued, […]
·www.localogy.com·
2020 Location-Intelligence M&A: It's Already Happening