Episode 29: Why Companies Have to Be Worth Their Salt with Andy Last, MullenLowe salt - PR Council
Andy Last of MullenLowe Salt joins Agencies of the Future to discuss the new business model of balancing purpose, sustainabiltiy and profit
Brand Strategy
8 Essential Types of Branding You Should Learn Before Executing
Brand building is an important aspect in the development of business and increased the voice of consumers. Here are different types of branding that you can use
Do brands need to decide which consumers they want to keep?
The changing relationship between businesses and society is making it harder for brands to stay silent when faced with consumers with disagreeable views.