Trust and Advocacy - BrandZ Genome Measures
BrandZ (WPP)
The difference between the three most popular rankings of the world’s most
There are several companies producing annual rankings of the world’s most valuable brands. However, only three currently matter: “Best Global Brands” by Interbrand (a brand consultancy), “BrandZ Top 100 Most Valuable Global Brands” by Millward Brown (a research agency) and “Global 500” by Brand Finance (a valuation company). In the last few years, it has […]
What brands are the most trusted by consumers? | NICHEHUNT
Trust is one of the primary factors determining a brand’s success. Brands that aren’t trusted will find it…