Business Management

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Customer trust is not only vital in an environment where customer expectations are increasing daily and competition is fierce, it is a brand differentiator that could make or break a business. You only have to look at the recent scandals around Facebook or the Australian Banks to see this happening.

When consumers trust a brand, it makes them loyal—and when they are loyal, they buy more. Here are 7 Reasons Why Brands Matter to Your Consumers.

Consumers are losing brand trust – they're searching for authenticity, but are coming up short. Here's how to win back their hearts by getting real.

By Kevin MacKenzie and Seamour Rathore For creative businesses like The Team, brand names, logos, identity, website design and customer experience are our currency. However, elements such as these are not the […]

Trust and respect are the two most elusive things for large corporations to amass from consumers. This article looks at how corporations can achieve brand value through transparent communications, accountability and brand purpose.

Trust is one of the most valuable intangible assets a brand can possess; marketers can boost that value, as well as their own credibility, by finding ways to tell consumers the truth.

The most successful brands are focused on delivering personal experiences that build and stren...

Define, build and manage strong, differentiated brands for growth with NeedScope’s unique, extensively validated framework.

These are what you get by doing what's right and acting with integrity.

MIT Sloan Management Review June 18, 2013 Robert F. Hurley, Nicole Gillespie, Donald L. Ferrin and Graham Dietz Companies often b...

Custom Designing Trustworthy Organizations Harvard Business (HBR) Case Study Analysis & Solution for $11. Leadership & Managing People case study assignment help, analysis, solution,& example.

Accenture Strategy's Competitive Agility Index quantifies the impact of business trust on the bottom line. Learn how trust in business affects competitive agility.

Recent research draws a correlation between consumer trust and revenue growth, translating to $180 billion in unrealized sales among studied companies. Increasingly, how data is used to establish customer understanding and relationships can determine trust. This story provides four guidelines.

Rising costs and Wall Street’s focus away from last year’s tax-fueled earnings boosts have investors and CEOs concerned about a slowdown in corporate growth. Brand Keys 24th annual Customer Loyalty Engagement Index® (CLEI), conducted by the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com) has definitively identified “loyalty” as a profit-generator for brands that know how to create it and market it. That, in and of itself, is difficult enough for most brands. But growing concerns regarding privacy and data security have reached a tipping point, drive...

Download the Gartner Top Marketing Predictions 2020 playbook to get insights into where marketing organizations of the future are headed.

The 2019 Edelman Trust Barometer: Employee Experience report explores in great depth the nature of the employer’s ascent to the most trusted of societal institutions.

There are several companies producing annual rankings of the world’s most valuable brands. However, only three currently matter: “Best Global Brands” by Interbrand (a brand consultancy), “BrandZ Top 100 Most Valuable Global Brands” by Millward Brown (a research agency) and “Global 500” by Brand Finance (a valuation company). In the last few years, it has […]

Trust is one of the primary factors determining a brand’s success. Brands that aren’t trusted will find it…

/PRNewswire/ -- Leading market research firm BrandSpark International has just announced the winners of the 2018 edition of the BrandSpark Most Trusted Awards...

The results of this year’s Reader’s Digest Trusted Brands survey are in. Which brands provide the best and most consistent results and keep consumers flocking back? Read on: all will be revealed

Gen Z and Millennial research, trends, and insights

Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to…

This list utilizes game-changing social listening technology to analyze who are the most trusted brands and how to measure and monitor audiences' trust in you.

If people don't know who you are and what you represent, they won't do business with you.

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from the latest research [pdf] by Edelman on brand trust, which surveyed 16,000 consumers… Read More »

Accenture Strategy's Competitive Agility Index quantifies the impact of business trust on the bottom line. Learn how trust in business affects competitive agility.