Consultants

The Trust Delusion project, launched at the start of 2020, explores why business leaders and politicians consistently speak about “trust” in a way that appears significantly detached from the lived experience of employees, customers and citizens/ voters. What matters to “us” is not what apparently pre-occupies “them”. More in this article in Management Today. With […]

Honesty. Competence. Shared Purpose. Shared Value. Welcome to the second in the series of The Trust Delusion podcasts. The project, running across 2020, explores how businesses can earn trust authentically and legitimately – busting many myths (and exposing some dodgy data) along the way. Added context, poignancy and urgency is provided by the COVID-19 crisis and […]

a consultancy committed to meaningful change, a better society and the common good Summer 2019

Now is a good time for many CPG brands to shift marketing focus from product promotion to brand focused trust messages to reassure Canadian shoppers and build deeper connections.

Accenture Strategy's Competitive Agility Index quantifies the impact of business trust on the bottom line. Learn how trust in business affects competitive agility.

Rising costs and Wall Street’s focus away from last year’s tax-fueled earnings boosts have investors and CEOs concerned about a slowdown in corporate growth. Brand Keys 24th annual Customer Loyalty Engagement Index® (CLEI), conducted by the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com) has definitively identified “loyalty” as a profit-generator for brands that know how to create it and market it. That, in and of itself, is difficult enough for most brands. But growing concerns regarding privacy and data security have reached a tipping point, drive...

Download the Gartner Top Marketing Predictions 2020 playbook to get insights into where marketing organizations of the future are headed.

The 2019 Edelman Trust Barometer: Employee Experience report explores in great depth the nature of the employer’s ascent to the most trusted of societal institutions.

There are several companies producing annual rankings of the world’s most valuable brands. However, only three currently matter: “Best Global Brands” by Interbrand (a brand consultancy), “BrandZ Top 100 Most Valuable Global Brands” by Millward Brown (a research agency) and “Global 500” by Brand Finance (a valuation company). In the last few years, it has […]

Trust is one of the primary factors determining a brand’s success. Brands that aren’t trusted will find it…

/PRNewswire/ -- Leading market research firm BrandSpark International has just announced the winners of the 2018 edition of the BrandSpark Most Trusted Awards...

The results of this year’s Reader’s Digest Trusted Brands survey are in. Which brands provide the best and most consistent results and keep consumers flocking back? Read on: all will be revealed

Gen Z and Millennial research, trends, and insights

Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to…

Accenture Strategy's Competitive Agility Index quantifies the impact of business trust on the bottom line. Learn how trust in business affects competitive agility.

2019 Edelman Trust Barometer Special Report reveals that brand trust is now essential buying consideration for most consumers.

It pays for companies to find ways to benefit customers and society beyond their products, according to a new study by ad agency Havas

Studies show CEOs who ranked high on character have an average return on assets almost five times that of CEOs with lower character ranking

The global research is gathered from 22,000 participants in 11 markets.

Gustavson Brand Trust Index reveals consumers' trust in brands is at an all-time lowCanada NewsWireVICTORIA, BC, June 15, 2020For more media materials, please visit: https://www.com/players/English/8736051-2020-gustavson-brand-trust-index/VICTORIA, BC, June 15, 2020 /CNW/ - The Gustavson Brand Trust study shows that faith in brands is on the decline, even as society becomes more reliant on certain services and products during the COVID-19 pandemic.

How brands can contribute to people's search for meaning, especially now in corona-times.