Examples of Trustonomics

MullenLowe-created ad campaign is supported by work from R/GA, MullenLowe Salt, Golin and ITB.

IKEA recently bought an 11,000 acre forest in Georgia to keep it from being developed as part of its carbon reducing strategies.

Sustainable business – in action. View a full list of best-practice sustainability and energy case studies from businesses that are leading by example.

Tech giant IBM, supermarket Iceland Foods and food supplier Cranswick are among the 20 new signatories of Amazon and Global Optimism's Climate Pledge, which requires members to target net-zero by 2040 at the latest.

Do you agree with Ben & Jerry's's TrustScore? Voice your opinion today and hear what 115 customers have already said.

Patagonia's updated line of its cult-favorite Black Hole bags are made from a total of 10 million recycled plastic bottles (so far). Styles include backpacks, wheeled duffle bags, tote bags, and hip packs.

The shipment from Shanghai included ventilator parts, eye protection, masks, respirators, scrubs and aprons.

By way of a working from home Twitter message, Apple CEO Tim Cook announced that the company has sourced and will be donating 10 million face masks. The number is a sizable increase over the two million reported last week, and a hefty bump over the nine million figure Vice President Mike Pence announced during […]

RIP, department stores and fast fashion

You'll be able to show up at your hotel room, open up the closet, and everything you need for your trip will be there waiting for you.

Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment but changed its philosophy to focus on environmentally-sound products after Chouinard realised his climbing tools were causing damage to rocky cliff faces.

Patagonia was one of the first major brands to join the Stop Hate for Profit campaign. Here, its EMEA marketing director explains why.

Being an advocacy-minded brand means putting in the work, often years in advance.

Positive Ethical Decisions in Business Can Be Hugely Beneficial for Your Company Image, Employees & Profits. This Report Uncovers The Reality

Patagonia is setting a bold example every company should follow by donating 100% of their Black Friday sales to environmental groups. That's an estimate of $2 million.

Outdoor clothing retailer Patagonia has added a "buy used" option to its website, making it easy for shoppers to buy secondhand.

“There wasn’t any other business talking about dismantling white supremacy.”