Good & Poor Practice

Do you agree with Ben & Jerry's's TrustScore? Voice your opinion today and hear what 115 customers have already said.

Outdoor clothing retailer Patagonia has added a "buy used" option to its website, making it easy for shoppers to buy secondhand.

Patagonia is setting a bold example every company should follow by donating 100% of their Black Friday sales to environmental groups. That's an estimate of $2 million.

Positive Ethical Decisions in Business Can Be Hugely Beneficial for Your Company Image, Employees & Profits. This Report Uncovers The Reality

Twelve months on from the German automotive giant’s corporate abasement, what are the wider consequences of the great ‘diesel dupe’?

Accused of cheating on emissions standards, Volkswagen saw a massive sell-off of its stock Monday.

“There wasn’t any other business talking about dismantling white supremacy.”

Being an advocacy-minded brand means putting in the work, often years in advance.

Patagonia was one of the first major brands to join the Stop Hate for Profit campaign. Here, its EMEA marketing director explains why.

Industry believes fame and money are widespread desires; in fact, very few are bothered about them.

Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment but changed its philosophy to focus on environmentally-sound products after Chouinard realised his climbing tools were causing damage to rocky cliff faces.

You'll be able to show up at your hotel room, open up the closet, and everything you need for your trip will be there waiting for you.

RIP, department stores and fast fashion

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.

Greenwashing definition. Greenwashing meaning, examples. What is greenwashing in fashion. Greenwashing scandals. greenwashing examples 2020.

If you believe pharmaceutical corporations hold the health of the general public in high regard, it's time to reconsider. The industry is filled with examples of wrongful death, extortion, fraud,

By way of a working from home Twitter message, Apple CEO Tim Cook announced that the company has sourced and will be donating 10 million face masks. The number is a sizable increase over the two million reported last week, and a hefty bump over the nine million figure Vice President Mike Pence announced during […]

The shipment from Shanghai included ventilator parts, eye protection, masks, respirators, scrubs and aprons.

Patagonia's updated line of its cult-favorite Black Hole bags are made from a total of 10 million recycled plastic bottles (so far). Styles include backpacks, wheeled duffle bags, tote bags, and hip packs.

Someone on Reddit asked: What do you truly not understand?This response on advertising got 42,000 upvotes pic.twitter.com/sHk7nAAjyc— Matthew Stasoff (@mattstasoff) April 14, 2020