Marketing Sector Activity

Why marketing and sustainability must be under one leader.

A new study should make marketing departments everywhere rethink their strategies.

The Advertising Standards Authority celebrates its 35th anniversary this week. As it enters middle age, the watchdog is under attack as never before - accused by some of being an aggressive beast that savages business freedoms while others, the Consumer’s Association in particular, view it as the toothless pet of commercial interests.

Our Trust Action Plan calls for industry-wide action to address the decline of public trust in advertising. It includes the need to build widespread support for the IAB’s Gold Standard. The IAB has recently launched an update – Gold Standard 2.0 – and so we spent some time with the IAB UK Chief Executive, Jon … Continue reading "Rebuilding Public Trust in Advertising – An Interview With Jon Mew"

“The whole idea was to go from the 24/7 of one job to a portfolio of fun stuff,” explains former marketing chief at Unilever, Keith Weed when asked what he is doing now.

A new study shows: Ad people love advertising and social media. Other people, less so. Also, ad people are more likely to behave badly at office parties.

While criticisms of Les Binet and Peter Field's research methods are fair, their conclusions about balancing long- and short-term marketing appear valid.

If I had to characterize the ad industry essentially since it died of self-inflicted wounds, I'd say something very simple. For the last t...

A look at user sentiments around the world.

Digital businesses that lead in safety, security, reliability, privacy and data ethics will be the titans of tomorrow.

Despite a growing interest in digital technologies between organizations and consumers, in real world, the latter is finding it difficult to trust companies off

As PR professionals, we need to make a massive change in what we do and how we add value to clients. This is a time for us to reevaluate our approach to solving problems and to expand our notion of what effective PR entails.

Brands should be in preparation for recovery. If not, they will suffer all the downsides of the financial crisis and miss out on the rebound as the economy recovers.

Consumer trust in advertising has become a little shaky. Here’s a look at the current state of play in five charts.

The eighth LEAD flagship summit's key messages reflect a changing Britain and its challenges and opportunities

Keith Weed, Unilever’s former CMO and now president of the UK’s Advertising Association, used a speech at Advertising Week in New York last week to call on the US ad industry to work with their British counterparts to restore trust in advertising and the media.

Life has not slowed down much for Keith Weed since his retirement from his role as Unilever’s chief marketing and communications officer in May. We speak

Keith Weed might have left Unilever after 35 years in 2019, but since then the FMCG giant’s former top marketer has been more in demand than ever. As well as presiding over the Advertising Association (AA), Weed has become an angel investor in several startups including influencer platform Tribe. He’s even taken on the role of The Drum’s official agony uncle.

Brands need to tackle ad fraud and and take on difficult issues, says Unilever chief marketing and communications officer Keith Weed.

Despite initiatives aimed at tackling bad advertising, stereotyping and building a sustainable future for digital, trust in the marketing industry is plummeting. But Unilever's outgoing marketing boss Keith Weed believes the situation is retrievable.

The coronavirus outbreak provides an opportunity for the advertising industry to tackle the issue of trust and fulfil its responsibilities to the people, businesses and economy of the UK, says AA president Keith Weed.

AA president Keith Weed outlined a series of steps in his keynote speech at the ISBA conference this morning (5 March).

New research further highlights the risks brands face as a result of over-targeting, with negative feelings towards advertising all stemming from precision marketing rather than brand-building activities.

Maybe this is a moment our industry finds a fresh purpose and a new respect.

The world is in climate crisis. Do agencies have a duty to act?

Discover the benefits content marketers have over competitors who don’t freely share valuable information -- they can be substantial if done correctly.

Ad-blocking consumers and cost-cutting clients make for “dangerous days for advertisers,” according to a new report.

Our industry makes an enormous contribution to society and we now have an opportunity to rebuild public trust in what we do.

COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.