NPS: Net Promoter Score
NPS
Net Promoter Score / Bains
6 Effective Methods for Measuring Customer Loyalty
"Customer satisfaction is worthless, customer loyalty is priceless" - Jeffrey Gitomer. Here are 5 effective methods for measuring customer loyalty.
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-
Why NPS Is The Most Important Customer Success Metric.
Although a Net Promoter Score won’t tell you why it’s low or high, it will tell you very broadly how well you’re doing in Customer Success. More importantly, it gives you a measurable goal to work towards.
The Dubious Management Fad Sweeping Corporate America - WSJ
NPS—or net promoter score—is a measure of customer satisfaction that has developed a cultlike following among CEOs. An increasing number of companies use it to develop new products and assign bonuses. It also may be misleading.