Trustonomics

Loyalty programs are proven performers, but they'll need updating as e-commerce accelerates during the pandemic.

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from the latest research [pdf] by Edelman on brand trust, which surveyed 16,000 consumers… Read More »

In such a fiercely competitive environment where consumers have more choices than ever, brand trust has become an important competitive differentiator.

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.

Almost 70% of consumers don't trust advertising and 42% distrust brands, seeing them as part of the establishment, according to a new a study.

SurveyMonkey delivers People Powered Data to organizations around the world. From simple surveys to advanced feedback solutions and enterprise offerings, SurveyMonkey products work for any use case or budget

Yotpo’s latest poll of 2,000 US consumers uncovers key trends in customer loyalty.

Customer loyalty is critical to the survival, let alone growth and digital transformation, of any company. Why is it so important?

Most marketers believe that trust in brands is declining. I surveyed 472 marketers and they’re four times more likely to think brand trust has declined than risen over the last 20 years.

Customer experience is incredibly valuable. Without a customer focus, companies simply won’t be able to survive. These 50 statistics prove the value of customer experience and show why all companies need to get on board.

A growing number of organizations suddenly are into employee experience. So, what is it?

A recent study found Wegmans ranks second as America's best-loved brands. A look at why Wegmans gains such high levels of customer loyalty and devotion and that its loyalty and devotion to its employees is what sets it apart.

When we think about digital transformation in the supply chain, the benefit of customer loyalty tends to go unmentioned in the ROI rationale. Why is that?

Loyal customers spend 67% more on products and services than new customers. Learn more about the importance of customer loyalty.

The highest value collection of intangible assets is captured in a subcategory called brand. Brand is the expressed combination of perceptions

Sometimes you see brands on the balance-sheet, sometimes you don’t

Many senior executives and investors are surprised that the value of intangible assets are five times greater than tangibles for most major businesses. For S&P 500 companies in 2018, tangibles…

It comes from transparency, and transparency is the norm today.

When employees doubt a manager’s integrity, the problem can show up on the bottom line.

It's logical to assume consumers might lose trust in a company after a data breach or misuse of personal information. But many businesses vastly underestimate the severity of these security mishaps in the eyes of their consumers.

As data breaches highlight public demand for data privacy, companies must recognize that losing consumer trust means losing business.

Toyota, Tiger and other brands need to rebuild relationships with consumers.