Trustonomics

Earning trust has long been fundamental to a brand’s role — while it remains a fundamental component of brand-building, it’s becoming harder and harder to earn trust with today’s consumers.

Trust in traditional offline ad formats is still strong—especially among Millennials New York – Sept. 28, 2015 – The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the...

Having a close friend recommend your product can be the deciding factor for a consumer considering your offerings. Here’s why PR pros and marketers should nurture these connections. How do you decide which brand you’ll buy? When selecting a new product or service, many consumers look for an indicator that their transaction will be safe […]

For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to…

Building brand trust is an essential step for any company looking to retain, and attract customers. However, many companies fall victim to the same five common mistakes. Read on to discover what these mistakes are, and how they can be overcome to build greater brand trust.

Steve Jobs famously proclaimed, "A brand is simply trust". Data from an annual study carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their TrustR score) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.

Key Difference - Loyalty vs Trust Loyalty and trust are important aspects of any strong relationship. Although loyalty and trust are interconnected, they

Achieving brand loyalty is more challenging than ever. Savvy customers demand authenticity and are more than willing to shop around to find it.

Brands are the most valuable assets many companies possess. But no one agrees on how much they are worth or why

The loyalty industry's largest collection of recent, relevant customer and member loyalty statistics (updated regularly)

American shoppers have had enough of "fine print," and want to support brands that are totally transparent about what their products contain.

Customer experience is a top business priority in 2021. Here, we explain why it's become so important, backed by 37 customer experience statistics.

It's not even close to avocado toast.

What keeps your customers coming back time after time? These 13 eye-opening statistics highlight customer trends in 2017.

A common misconception about conversion optimization is that your work ends when the user converts. This is a limited way of viewing things, however,

More than 90 percent of people trust family and friends' brand recommendations. Just 38 percent trust info from advertisers.

We help some of the world's largest (and smartest) companies through analysis, training and coaching the art and science of building trust.

Trust is about more than whether you can leave your house unlocked. It's responsible for the difference between rich and poor.

Almost everywhere we turn, trust is on the decline. We find low trust in our society at large, in our institutions and in our companies. Research shows that only 51 percent of employees trust senior management, and only 28 percent believe CEOs are a credible source of information. This compels us to ask two questions. […]