PMM Helpful Resources

Первое профессиональное сообщество продуктовых маркетологов России

I help Product Marketing Managers level up their career, stand out and unlock new opportunities with confidence both at work, or out there in a crowded job market. | PMM careers

Free downloadable resources from Crayon to deliver insights & inspiration to marketers. Topics include competitive intelligence, product marketing, and sales enablement.

Be your buyer's favorite seller, ever. Read the best how-to tips and Buyer Enablement content you'll find online.

Turn your website into your best sales repLearn and copy from over 150+ examples of good product marketing (messaging, positioning, customer marketing, AR/PR) and 30+ examples of really bad product marketing based on 100+ B2B SaaS startups doing $20M-$300M in revenue and be on a trajectory to grow at a rate in excess of 50% for at least the next three or four years a.k.a Companies that have not just Product-Market Fit but also Product-Message fit.**Price will increase to $147 after 50 copies are soldWhat is the PME PLAYBOOK?• 150+ examples of good product marketing (messaging, positioning, customer marketing, AR/PR) and 30+ examples of really bad product marketing based on 100+ B2B SaaS companies. • Collated by a product marketing manager over 50+ hrs of research.• Will be continuously updated every week• 100+ years of product marketing expertise distilled into a handy playbook for just $87**If you can't afford it but need it, please email me and I'll see what I can do :)How can you fix your product marketing with PME?• Figure out the elements of good messaging/positioning with examples• Learn best practices to highlight customer marketing• Copy good examples of “marchitecture”• Learn what makes an effective ROI calculator• Best ways to reuse AR/PR reports/Reviews• Learn best ways to talk to your ideal customer profiles• Learn how to address objection handling in your messaging• Learn how breakthrough startups showcase their products for better conversion• Copy from examples on how to nail differentiation against competition• Copy from examples of good product packaging on your websiteTomas Tunguz, Redpoint Ventures - “Product marketing leader is the first marketer most startups should recruit”For Product Marketers:Make an impact within weeks of starting your new PMM job.Hone your craft by learning from the best.Ace your next brainstorm with 100s of ideas.Make that next product launch your best ever by copying the best ever.Focus your time on strategy rather than content generation.For Founders:Turn your website into your best sales rep.Instantly apply product marketing best practices across your GTM motion.Successfully message/position for product-message fitLearn how to effectively reuse your marketing collateral.Focus your time on strategy rather than content generation.Is it worth it?Do you think I am going to say “No”?• There are 150+ ideas in here, if you benefit even from one idea, you can more than break even on your $87 investment.• If you don't think you can break even on $87 on what will be useful not just in your current role but in all your future product marketing roles, then this isn’t for you.• Save time by readily accessing over 50+ hours (till now) of research from a product marketing practitioner. I plan to spend dedicated time on this every week to uncover more ideas that work. This is how I, as Tyler Cowen puts it - [“practice my scales”]• Is $87 (2 weeks of coffee’s worth) too high of an investment in your career?• Isn't there a learning stipend at work you can use?• The avg. product marketer hourly rate is $70. You are getting 50+ hrs of product marketer’s research. Not to mention 100+ years of product marketing expertise of all the people who built these assets distilled into a handy playbook for $87. Damn! Maybe I should charge more?What's different about the PME PLAYBOOK?• PME PLAYBOOK is ongoing. It is the resource that I wish I had as a product marketer.• PME PLAYBOOK takes a SHOW DONT TELL approach to highlight great product marketing.• Focus on examples than frameworks. Frameworks require a guide, copying examples don't.• If you find another free resource on the internet as comprehensive as this, I'll send you this for FREE.MethodologyGood ideas come from a place of necessity not a nice-to-have. So in planning my research, I used Andy Rachleff's (VC, founder of Wealthfront, Stanford lecturer) list. Every year he publishes a list of companies that are privately held, have a revenue run rate by year-end of between $20 million and $300 million, be on a trajectory to grow at a rate in excess of 50% for at least the next three or four years, and have compelling unit economicsa.k.a Companies that don’t just have Product-Market Fit but also Product-Message fit.

A space for product marketers to share what they learn.

This is blog archive.

Equipping startups with the best messaging & content strategies

I'm a marketing and product growth strategist, advisor, consultant, and writer. I help companies with marketing and product growth.

Video workshops, tools, templates, and other resources for SaaS marketing Our mission at Forget The Funnel is to help tech marketers be amazing at their jobs.

Join over 10,000 other marketers and get insights on how to land more customers with a better go-to-market machine.

The B2B Messaging Course is brought to you by Olivine & Wynter. In this totally free (but incredibly valuable) video course, you'll learn positioning and messaging — the cornerstone of marketing. Watch all the lessons, complete the exam, and get B2B Messaging Certified.

PMM COLLECTIVE | 298 followers on LinkedIn. A community of product marketers that grows together | A Community of Product Marketers that grows together. At PMM Collective, we skip the buzzwords and dive straight into meaningful interactions. We're not just another community; we're a group of real people that values meaningful connections, and practical learning.

The product marketing community that gives back.

GoPMM | 556 followers on LinkedIn. An India-focused Product Marketing community designed to help aspiring and existing PMMs learn and grow. | GoPMM is an initiative seeking to build an India-focused Product Marketing community to help Indian PMMs grow and prosper through collaboration and knowledge-sharing.

I am a consultant, author, and positioning expert. I help B2B tech companies ensure their best-fit customers intuitively understand the value of our products.

Learn practical and actionable product marketing 👇 🚀 Product Marketing Track 🚀 Launch and grow your PMM career: https://www.pmmschool.com/ ⚡ Product Marketing for Startups ⚡ Hire me as a fractional CMO: https://www.acceleratepmm.com/ 🧑‍🎓 Product Marketing Alliance 👩‍🎓 Use code HENRYWANG to get 10% off of any course: https://certified.productmarketingalliance.com/ 📚 Books I Recommend 📚 Zero to One: https://amzn.to/3P5Ntrh Lean Startup: https://amzn.to/3zg29gw Positioning: https://amzn.to/3sG7qeQ 👋 Connect With Me 👋 ► LinkedIn: https://www.linkedin.com/in/huiwanghenry/ #google #productmarketing #pmm

Working as a Product Marketing Manager in a startup is tough. So I am here to share insights and expertise I've learned over the past 10+ years of my career to help Product Marketers navigate the role. I am passionate about making product marketing accessible for all, especially for new Product Marketers and those seeking to break in. I aim to create calm out of Product Marketing chaos. I hope you find my content useful. Your PMM bestie, Hattie. (All opinions are my own and don't reflect my employers.)

🌟 This is the channel I wish I could have subscribed when I first entered the workforce I'm Jeff, a full time Product Marketer. In my spare time I like to tinker with tools and create systems that help me get things done faster - or as one of my friends puts it: "Get better at being lazy" 😏 I make videos on practical career and productivity tips without all the "fluff" So if you're a college student, working professional, or super ambitious high schooler, make sure to subscribe to my channel 💡

Boost your journey towards your dream job with Yi Lin's Newsletter, a source of actionable tips and advice. As a seasoned career coach specializing in product marketing, Yi Lin shares insights that accelerate your job search and promote career growth. Join over 3,000 product marketing professionals, and get valuable guidance delivered straight to your inbox. These articles are designed to equip you with the skills needed to outshine in your interviews and scale your career effectively.

Read writing from Melinda Chung on Medium. Marketing leader with 15 yrs in big tech & startups (currently VSCO, ex-Adobe, GoDaddy). Founder, PMM Bootcamp. Get my 5 rules for PMM success → bit.ly/pmmrules.

Ideas, advice and commentary about the world of Product Marketing. Click to read The Product Marketer, by Rory Woodbridge, a Substack publication with thousands of subscribers.

Insights, useful exercises and how to guides on B2B brand and product messaging, and positioning for founders and marketers

Get the latest insights from top product marketing leaders.

Product Marketing Alliance is the largest global collective of product marketing managers committed to driving demand, adoption and the overall success of their products.