PMM source

Writes the Product Marketer on Substack.

Лучшие практики UX/UI в E-Commerce

Each week, I send a short (e.g. 1-2 minute) email for founders and marketers with an actionable growth tactic or insight. Read them all here!

Each week, I send a short (e.g. 1-2 minute) email for founders and marketers with an actionable growth tactic or insight. Read them all here!

Sheet1 Activity,P1,P2,P3,P4 Knowledge base,✔,✔,✔,✔ In-app notification,✔,✔,✔,✔ Monthly round-up email,✔,✔,✔,✔ Include in training webinar,✔,✔,✔ Email customers,✔,✔,✔ Email partners,✔,✔,✔ Email leads,✔,✔ Sales slides,✔,✔ Sales one-pager,✔,✔ Blog post,✔,✔ Informal email to key press contacts,✔,✔ W...

This is the IKEA instructions of product message map templates (if IKEA instructions had words). This template is designed for you to just plug in your messaging and customize it as needed.

The mobile app industry has grown exponentially over the last few years due to an ever-growing demand for mobile apps among consumers. Did you know, for example, that smartphone users spend 88% of their mobile usage time on apps alone? But (and as we all know, there's always a but), almost every app category is saturated with apps with ostensibly similar offerings, meaning the competition for users' attention is fierce. Statistics show that there are around 4.8 million iOS apps and 2.6 million Android apps available. With so many options out there, an app needs to focus on all aspects of its launch strategy to attract its target users right from the start and turn them into loyal and habitual users. But how do you

Over the past year, I’ve been working on developing a product marketing strategy for Etsy’s mobile app, and I'm going to share a few lessons I learnt along the way. Hopefully, it will be useful to anyone creating an app marketing strategy from scratch, or anyone thinking about growth in general.

ProductCamp Boston - May 12, 2018

Wanna know what product launch metrics are and why you need to establish them? We cover the most important metrics categorized by launch phase.

Answer (1 of 3): No metric in isolation can give you all of the information you need, and there are so many out there which are worth keeping track of. What you keep an eye on will depend on your business strategy, the industry you’re in, and what stage of growth you’re in. To answer your questi...

How to use PMM GTM TEMPLATE What this is This is a launch Go-to-Market (GTM) checklist to help PMMs define which activities to plan for a launch at AdRoll. PMMs will own this and partner with PM, marketing, PR, sales leadership and any other teams necessary to complete. How to use 1. Identif...

My approach is highly collaborative, ensuring the passion you feel about your business is translated to the market.

Launching is all about achieving your goals for that stage of your business, not how much noise you can make. Here’s how we launched…

GTM Executional Plan Status,Weeks,Start ,End ,May 2022 to December 2022,Owner,Support,Template,FINAL Link,Notes,  OVERALL PROJECT TIMELINE,35,May-1,Dec-30,Default Color,Data Argument: { Array aka "list" of Values } ,Options Argument: { Key-Value pairs for option parameters } We are here,{ int...

Product Overview Battlecard Product Overview Battlecard Features - - - Integrations - - Key Strengths - - - - - Key Weaknesses - - - - -

Looking to take your technology business to the next level? Chasm helps you to optimise growth, launch new products and enter new markets faster.

Product Launch Hosted by Product Tank Pune

Coda doc by Abhishek Anbalagan