'We’re not a discount brand' – Roman Arnold on taking back the reins at Canyon
The newly returned brand founder talks about the current state of the brand, the bike industry and its future.
We sat down with Arnold to talk about his own riding, the pressures on mountain bike brands, why Canyon has started making its own wheels, and why he wants to "end the discount story." As we settled into a corner of a noisy cafe area at the recent Rouleur Live cycling show, he seemed unbothered about the noise, hustle and bustle going on around him. Earlier in the day, he'd already been on the main stage alongside Zwift founder Eric Min, and given a number of other interviews, yet he still seems excited to speak.