Substrate

Truly take a moment to think about it: How do you want to occupy space online? What are your goals? It’s nice when people treat their social media accounts as extensions of themselves, rather than as ads for themselves. The internet should not be a space to spam innocent bystanders with Soundcloud links and promotional blurbs. Instead, it should be a space to really exist inside of, and a place where you can forge connections that organically grow into mutual interest in—and support for—each other. Online friends are just different than your IRL friends. So, do not drop your friends or completely abandon your “old life” when you get a few hundred or thousand followers online.

“‘I just don’t think people like making lists of their friends. It’s not how we think about our friends. It’s a pain to make a wedding list, a holiday party list. Nobody likes to do that, to exclude people.’”