Substrate

#mood #liz-pelly #data #spotify
Big Mood Machine
Big Mood Machine
Indeed, what Spotify calls “streaming intelligence” should be understood as surveillance of its users to fuel its own growth and ability to sell mood-and-moment data to brands. ​ When a platform like Spotify sells advertisers on its mood-boosting, background experience, and then bakes these aims into what it recommends to listeners, a twisted form of behavior manipulation is at play. It’s connected to what Shoshana Zuboff, in The Age of Surveillance Capitalism: The Fight for A Human Future at the New Frontier of Power, calls the “behavioral futures market”—where “many companies are eager to lay their bets on our future behavior.”
·thebaffler.com·
Big Mood Machine