Substrate

Text fragments are a way for web links to specify a word or phrase a browser should highlight on the destination page.

Backticks ('`Type`') are another good alternative (that I keep forgetting exists). pic.twitter.com/ILz3ODm07V— Ole Begemann (@olebegemann) January 30, 2019

Lisa Brennan-Jobs’s memoir Small Fry is one of the best books I’ve read this year.