it’s a kind negative consumer sovereignty, in which we avoid ever being disappointed by what we’ve chosen, because we just choose “something else” over and over again, as much as we need to
the point of algorithmically sorted feeds is to re-create the experience of channel flipping; to institute the logic of TV consumption to phones and other screens algorithmic feeds seek to replace the desire to experience something specific (that you search for) with a desire for a rhythm of flipping/scrolling itself this rewards the consumer for exercising choice, but choice is no longer selecting something they like but a matter of saying “nope“ over and over again without settling on anything it’s a kind negative consumer sovereignty, in which we avoid ever being disappointed by what we’ve chosen, because we just choose “something else” over and over again, as much as we need to