Substrate

“it’s not just for that person who is wearing it now, but for the next person that they hand the watch down to.”

The perfect mix of function and form in a modern dive watch, and a rare opportunity to own a Japanese Domestic Model.

As a “technology person” (ugh), people ask my why I wear a mechanical watch when I already have the time on my phone? I love mechanical watches for a number of reasons – the art, …

Like many of Apple’s biggest hits, it wasn’t immediately well-understood. ​ In hindsight, I think the rollout of the Apple Watch was unnecessarily complicated for a first-generation product. ​ it’s truly the kind of product that you need to use to understand it. ​ But despite the allure of recent models’ GPS capabilities and far nicer industrial design, I have not had the itch to upgrade. ​ it’s still a little strange to see so many people wearing the exact same watch every day. ​ Rather than augmenting what I already wear, it replaces something. ​ Finally, there’s something about wearing an Apple Watch with my AirPods in my ears while looking at an iPhone that makes me feel, well, a little bit dorky. I don’t want to make a big deal out of this; I’m sure it’s just elevated levels of self-consciousness that are more indicative of who I am than of the device. This is almost certainly a me problem. But, still. Akin to Ryan’s old Rule of Three tweet about Apple devices (https://twitter.com/ryandawidjan/status/930511618529746944). Or I can leave it in the bank and add to it for a watch that’s far more like a piece of jewellery than it is a wrist computer. Even the nicest stainless steel Apple Watch is still identifiable primarily as a device. I have also learned something over the last four years that I’ve used an Apple Watch: I learned that my hesitance to upgrade is not from a lack of new features — there are plenty of those — but almost the opposite. I don’t know that I want more of anything happening on my wrist; I guess I just want less.

The key to the watchOS user interface needs isnu2019t getting the attention it deserves from Apple.

Every September since Apple released the Apple Watch, we’ve seen a brand new version of watchOS come out that improves the experience. Here’s a brief recap: * watchOS 1 (Apr 2015): way more functionality than needed, and super slow * watchOS 2 (Sep 2015): slightly faster, and better APIs for

“They’re winning, but they don’t just want to win the race. They want to win the race while driving the best-looking car on the track.”

Apple Watch—Series 3 Digital Crown