The system, then, does not particularly care for the individual user as much as it thrives on the decomposition and recomposition of the data that users provide Being shown what you are “supposed” to see is central to what social media offer (the promise of self-expression is mainly an alibi for that larger surrender to algorithmic recommendation); they allow us to consume that passivity toward what we want as pleasurable in itself.

seems like teenagers are perpetually rediscovering that every identity is "manufactured" and "effortless identity" requires even more effort (and cognitive dissonance) to sustain— Rob Horning (@robhorning) April 24, 2019